He notes that about 70% of smartphone sales in China are made through physical stores and offline, which is why Xiaomi intends to expand into this area. Pay special attention. Some time ago, the number of Xiaomi stores in China reached 10,000, and they want to open another 20,000 stores in this country in the next 3 years. In this regard, BBK Holding subsidiaries Oppo and Vivo perform much better in China. Xiaomi has also outperformed its competitors in offline sales in other countries. Users bring. This is due to the presence of sellers who have great power to convince their customers, but this is not possible in online stores.
According to the latest reports, Xiaomi will sell about 44.8 million handsets in the third quarter of 2021. But Apple has surpassed Xiaomi thanks to the launch of 48 million handsets. Xiaomi has managed to overtake Apple several times in the last two years, but this has not been a permanent success.
While overtaking Apple may not be a significant challenge for Xiaomi, it will be much harder for Samsung to overtake it to take the lead in the mobile market. Samsung shipped about 69 million handsets in the third quarter of 2021 and still lags far behind its competitors. Although the decline in sales of some Samsung phones has caused concern, on the other hand, the company has a large share of the US market that Xiaomi has not yet entered this market and probably will not be able to do so in the near future. In addition to becoming the market leader in 2024, Xiaomi plans to start mass production of electric vehicles in the same year. We need to see if Xiaomi executives achieve their goals in the next 3 years.
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