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Xiaomi lost to Apple in the third quarter of 2021 due to high demand for iPhone 13

Xiaomi recently officially released its quarterly performance report for the third quarter of 2021. The report lists the global revenue and sales of Xiaomi smartphones, according to which it seems that the Chinese company has lost to the American technology giant, Apple, in the third quarter of 2021. The iPhone 13 series has put Apple in second place in smartphone sales in the world.

According to the latest Canalis report, Xiaomi has a 13.5% stake in 43.9 million units The global market has had smartphones. This percentage means that Xiaomi is in third place compared to 16.7% share in the previous quarter and is in third place. Apple, on the other hand, overtook the Chinese tech giant with about 15 percent market share in the third quarter.

BingMag.com Xiaomi lost to Apple in the third quarter of 2021 due to high demand for iPhone 13

According to Xiaomi CEO Wang Xiang, the company's third quarter performance has been slightly reduced. The reason why Apple surpassed Xiaomi in this quarter was due to the high demand and acceptance of users and fans for the iPhone 13 series. Aside from the 2021 iPhone series, the senior official said that the shortage of chips in this quarter has also affected the sales of the company's smartphones. Xiaomi CEO believes that chip shortages may affect shipments worth 10 to 20 million units.

Despite the overall decline, Wang Xiang added that the market share of the company's flagship smartphones has increased. In the first quarter of 2021, the company shipped a total of 18 million high-end handsets, accounting for 12.8% of its total shipments. This ratio has increased by 8% in the same period last year. The Xiaomi CEO added that the company will continue its development strategy and try to have a say in other areas of technology against the giants of the technology world.

As mentioned above According to the latest report of Canalis, the sales of smartphones in the third quarter of 2021 compared to the same period last year decreased by 6%. This is while in the first quarter we saw a growth of 27% and in the second quarter there was an increase of 11%. Xiaomi is the biggest loser in the mobile market in the third quarter of this year, according to the report. Percentage has reached and therefore has fallen to third place. Of course, it should be noted that in the same period last year, the market share of Xiaomi phones was 14%. On the other hand, last year the market share of Apple phones was 12% during the same period, but now these phones have occupied 15% of the market, which is why the company has reached the second place.

Also In the third quarter of 2021, Samsung still ranks first by a wide margin with a market share of 23%. BBK Holding's two subsidiaries, Oppo and Vivo, also account for 20% of the market. Overall, the shortage of chips has created many problems for smartphone makers, with Counterpoint reporting that some companies receive less than three-quarters of registered orders. As a result, handset sales are likely to continue to decline in the fourth quarter.

BingMag.com Xiaomi lost to Apple in the third quarter of 2021 due to high demand for iPhone 13

According to reports Apple had planned to produce about 90 million units of various iPhone 13 models by the end of this year, but now the company's partners have been informed that due to the lack of parts, the order amount will be lower than this figure. Currently, the supply of these phones is lower than expected, and increasing pressure due to lack of parts, especially during the holiday season, leads to a bigger problem and longer waiting time for buyers.

Apple has been having problems for months. Chip shortages are rampant, and buyers of products like the MacBook Pro, iPhone 11, iPhone 12, iMac, MacBook Air and iPad Pro sometimes wait a long time to receive them. Some time ago, Ming-Chi Koo, a well-known analyst of Apple products, announced that Apple is halving the production of MacBook laptops due to lack of parts. According to various reports, the global crisis of chip shortages seems to continue until 2022, and although Apple has been affected by this crisis, but it is in a very good position compared to other companies.

Source: Gizmochina

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