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Women's rights advocates against Samsung; Advertising that caused trouble for the Korean company

Samsung made a miscalculated mistake in its recent ad for the Galaxy Watch 4, which caused most users, especially the Women's rights community, to

Note that this article has been translated from the website of SamMobile, a Dutch news source, and no interference has been made with its original content.

This is not the first time we have seen large tech companies being severely criticized for an unintended mistake in their advertising. They get the idea of Advertising from Advertising agencies, which at first glance seems good, but when it comes to practice, we see a general flaw in it. Now this has happened to Samsung as well, and we are witnessing a huge flood of harsh criticism targeting the Korean company.

In a recent Samsung ad for its Galaxy Watch 4, we saw a young woman We get up at 2 in the morning and go for a run on the streets of New York City. The Advertising agency Ogilvy New York, which seems to be behind the ad, seems to be living in a parallel world that it thinks is perfectly normal. But when users, especially the Women's rights community, argued that the video was untrue, they realized what the situation was.

This advertisement made Samsung feel insensitive and out of touch with society.

BingMag.com <b>Women's</b> <b>rights</b> <b>advocates</b> <b>against</b> <b>Samsung;</b> <b>Advertising</b> <b>that</b> <b>caused</b> <b>trouble</b> for the <b>Korean</b> company

Large companies usually need to create a good behavior pattern for users, rather than appearing in their own way. They seem to be far from society. In this recent advertisement of the Korean company, unfortunately, we saw something that mostly shows the second case. Samsung decided to promote the Galaxy Watch 4 and Galaxy Buds 2 in this approximately 1 minute and 30 second video. This is something that many companies do to show how users can benefit from their ecosystem. But it seems that the environment in which Samsung decided to display this ad was not very appropriate.

The problem is that at 2 o'clock in the morning, the young lady ran safely through the streets. From the point of view of many users, it was considered that Samsung wanted to show that exercising at 2 o'clock in the morning on the streets of New York is not a particular problem, which, by the way, if you have a Samsung smartwatch and Galaxy Buds, it would be a lot of fun. But the Women Take Back Streets group sees the Korean company as turning a blind eye to recent events.

Apparently, a young woman named Ashling Murphy appeared in He was killed while walking on a street in Ireland. This unpleasant and bitter incident caused a lot of talk about how scared women feel about running alone in the streets, especially at night. Some female users even continued to protest Samsung's work, citing the bad things that happened to them while running alone. Portrayed that was contrary to reality. Instead of portraying the quality of its products and how they improve the quality of life of users, it gives users the idea that they have no knowledge of the reality of the world around them and do not sympathize with the community.

Samsung is still in a relationship With this video, which you can see at the end of the text, he did not publish a statement. But he is expected to clear it soon, as he may be in more trouble than he is now. Since Women's rights movements have become more important these days than ever before, if Samsung were to take action against them, it would certainly lose its popularity. So you need to be more vigilant about your Advertising from now on.

What do you think? Did this Samsung ad inspire a negative feeling for you too, or do you think it has become too sensitive?


Source: SamMobile

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