Will the 10th generation iPad fail?

Over the years, the low price of the low-end iPad has been one of its most important distinguishing features. With a base price of $329, the standard iPad model was a good choice for people who were just looking for a regular tablet to do everyday tasks. But two days before Apple unveiled the 10th generation iPad, which will go on the market with a base price of $449. This means it is 36% more expensive than the previous generation. So the new iPad is in a strange position.

BingMag.com Will the 10th generation iPad fail?

Over the years, the low price of the low-end iPad has been one of its most important distinguishing features. With a base price of $329, the standard iPad model was a good choice for people who were just looking for a regular tablet to do everyday tasks. But two days before Apple unveiled the 10th generation iPad, which will go on the market with a base price of $449. This means it is 36% more expensive than the previous generation. So the new iPad is in a strange position.

In the last few years, Apple has been trying to close the gap between iPads and laptops so that iPads can function as more of a computer replacement. For example, last year iPad Pro was released with the same M1 chip used in MacBooks. We should also mention features such as Thunderbolt support and 6K external monitor. Meanwhile, the 10th generation iPad uses the A14 chip and its users can use the new generation Magic Keyboard. In general, the 10th generation iPad has attractive features as a low-end tablet.

BingMag.com Will the 10th generation iPad fail?

But the main problem It is about the pricing of this iPad. In addition to supporting the Magic Keyboard, the 10th generation iPad also supports the Apple Pencil, which means that users who want to use the keyboard and Apple Pencil will have to pay $800 in total to buy an iPad and these accessories. Meanwhile, users can now buy the MacBook Air M1 from the Best Buy online store at a price of $849.

On the other hand, we should note that the base model of the iPad 10 uses only 64 GB of internal memory, but The base model of the MacBook Air has 256 GB of memory. We should also mention one of the important problems of iPads. Although Apple wants to say in various advertisements that iPads can act as a replacement for computers to a large extent, in reality iPads are not like that at all.

BingMag.com Will the 10th generation iPad fail?

In the meantime, we should not ignore the extensive limitations of iPadOS. For example, you cannot easily change the size of windows in this operating system. Due to these limitations, the multitasking capabilities of iPads are limited. The Stage Manager feature, which Apple has paid special attention to, is not available for the 10th generation iPad. But in general, this feature does not provide a wide improvement in the field of multitasking. Therefore, to do many tasks, if you have a flagship iPad and a normal Windows laptop, you can do the desired tasks faster and more easily with a Windows laptop.

In general, although the tenth generation iPad uses the A14 chipset. and undoubtedly offers better performance than the previous generation, but the fact is that even now the users of the 9th generation iPad have no problem with its performance and battery life. Therefore, a 36% increase in its price will most likely reduce the number of customers of this tablet. As we said, one of the most important advantages of low-end iPads has always been their low price. But now with the price of 450 dollars, buying this model is not very logical anymore. What can we say about the future of low-end iPads? Currently, it seems that Apple itself does not have a clear strategy in this field. Maybe Apple has come to the conclusion that users are looking to buy Chromebooks instead of iPads, and with this, it is trying to attract this group of users. On the other hand, maybe the migration of users from iPad to Macbook is not very important for this company because eventually a significant amount goes to the coffers of this company. Maybe the Apple managers have come to the conclusion that the Apple brand is so powerful that even increasing the price of the 10th generation iPad will not lead to a decrease in its sales. But in any case, in the coming months, it will be clear whether this iPad is welcomed by users or not.

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