Why has Apple kept the price of iPhone 14 constant only in America?

As you know, Apple has not increased the price of the iPhone 14 series in America compared to before, but it has happened in other countries.

BingMag.com Why has Apple kept the price of iPhone 14 constant only in America?

As you know, Apple has not increased the price of the iPhone 14 series in America compared to before, but it has happened in other countries.

Apple unveiled iPhone 14 series phones in four standard, plus, pro and pro max models this September. It was expected that Apple would either not increase the price of these products in all markets, or if it were to increase the price, it would be the same for everyone. But this American company made the iPhone 14 Pro available at the price of $999 and the Pro Max model at the price of $1099 in the American market. This was exactly the same price that this company considered for iPhone 13 Pro and Pro Max, iPhone 12 Pro and Pro Max, and even a previous generation, iPhone 11 Pro and Pro Max.

The high value of the dollar makes iPhone prices have been increased in many countries This is why the dollar is worth so much. This claim was made by the CNBC website and said that the high value of the dollar compared to the currency of other countries caused Apple to get into trouble. The high value of the dollar means that when we convert the currency of other countries into dollars, Apple receives less profit. But the recent problems of the British government have caused this common currency to lose its value slightly against the dollar. One pound sterling is now worth $1.14, down 15.6%, and Apple is paying the price. Therefore, this company launched the iPhone 14 in the UK at a price of 850 pounds, that is, with a 70 pound price increase compared to the previous generation. The price of the iPhone 14 Pro Max also experienced an increase of 150 pounds compared to the price of the 13 Pro Max.

If it were not for this difference in currency value, Apple's profit in its fourth fiscal quarter would have been 8 instead of 8. % was two digits. This is what Tim Cook, CEO of the company, said in his explanation. An interesting point here is that sometimes the high value of the dollar cannot be a good message for international companies operating in this country. Although it may make them pay a lower price to buy the parts they need, but because they are dependent on all the countries in the world, they will have to increase the price in a series of markets to compensate for their losses.

Sometimes Apple had to take losses to keep prices stable. For example, in 2019, when the Turkish lira experienced a 33% fall, sales in this country decreased by 700 million dollars. Of course, Apple has claimed that the demand for iPhones has been good this year, even considering that the company has had to raise prices.

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