Tim Cook announced the launch of the App Store augmented reality applications in the near future

Apple CEO Tim Cook said yesterday about Apple's augmented reality (AR) applications that the App Store currently has 14,000 of these applications. The hand is available and this number will increase as the company continues to invest in this space. Apple's augmented reality headset uses virtual reality (VR) and augmented reality (AR). Augmented reality places data above real images. For example, Google Maps Live View AR trails use your phone's front-facing camera to show you where you are, and a layer of navigation directions with the name of the landmark is placed on top of it.

Cook says Apple has a lot of potential in AR

BingMag.com Tim Cook announced the launch of the App Store augmented reality applications in the near future

with a background of real images taken by the camera They are recorded on the front of the phone, the directions are placed at the top of the images along with the names of some well-known sights. "We see a lot of potential in this space and we are investing in them," Cook said in response to a reporter's question about the company's plans for Metavars. According to reports, in 2022 or 2023, Apple will unveil its augmented reality headset, which offers AR technology alongside virtual reality (VR). VR is a completely fictitious environment that aims to impress the user into thinking that the fully-fledged environment they see is real. Expected to be unveiled; A gadget that looks like a regular pair of glasses but has AR capabilities. Cook added that Apple's research and development focus has been on a combination of hardware, software and services. "This is where exciting things happen when a lot of investment is made in things that are not currently on the market," said the CEO. Now that Apple has more than 1 billion active iPhones, it is in a very good position to benefit from the cost of subscriptions and other costs of services provided to consumers. In the recently announced first quarter financial report for 2022, Apple had an annual increase of 24% in revenue, which is higher than the 11% annual increase in iPhone sales from October to December.

AR apps can help Apple's service unit

BingMag.com Tim Cook announced the launch of the App Store augmented reality applications in the near future

This is considered a brilliant strategy by Apple, and Devices that offer AR technology, such as augmented reality headsets and Apple smart glasses, should certainly increase the revenue generated by the apps sold to the owners of these devices. Although the experience that consumers have had with Google smart glasses has not always been pleasant, Apple may be able to develop enough apps before launching this product. 3D AR services can be developed for apps like Apple Fitness +, and video players can also help Apple maximize the potential of its augmented reality headset and augmented reality glasses.

"Neil Shah" Counterpoint Research analysts say the power of augmented reality applications could boost Apple's service revenue over the next five years. Half a decade may be a very optimistic forecast. Consider that the iPhone generated $ 76.63 billion in financial statements in the first quarter of 2022, compared to $ 19.52 billion generated by the company's services. But it might not be too optimistic to say that both augmented reality headsets and AR glasses will be available in the next few years. " . Koo also stressed that the Apple headset will be equipped with two processors, including a 5-nanometer chip and a 4-nanometer chip, each made by TSMC. In November, the well-known Apple analyst announced that the higher-end processor of this headset would have computing power at the level of the M1 chip for the Mac, while a weaker processor would manage aspects of the headset sensor. According to Koo, the Apple headset offers an innovative experience with seamless switching between augmented reality and virtual reality modes. He added that Apple's headset will be two to three years ahead of its competitors in terms of computing power. Trend on the front of the American tech giant. However, the augmented reality-focused smart glasses project may enter the market by 2025. It remains to be seen what news will be published in the coming days.

Source: Phonearena

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