Sony and Honda are integrating their technologies and planning to create a new company to design and sell electric vehicles.
Although the joint venture between Sony tech and Honda has not yet been finalized, the two companies have signed a memorandum of understanding. The new company, whose name is not yet known, is expected to be launched this year, with sales of its first electric car model scheduled for 2025.
In fact, the first model will be produced by Honda, and the newly established design, It will develop and sell it. Sony is also developing a transportation service platform. The goal of the partnership is to combine Honda's expertise in car manufacturing and marketing with Sony's capabilities in the areas of video sensors, telecommunications and entertainment.
Sony CEO Kenichiro Yoshida said in a statement: Making the world emotional is by the power of creativity and technology. Therefore, with the help of Honda, which has gained vast global experience and achievements in the automotive industry over the years and continues to make revolutionary progress in this field, we intend to expand our vision to turn the transportation space into a space full of emotion. And play a role in its development with a focus on safety, entertainment and compatibility. "
"With a broad and ambitious approach to creating value that exceeds customer expectations, the new company will be at the forefront of innovation, evolution and the expansion of transportation around the world," said Honda CEO Toshihiro Mibe. "We will do this using Honda's up-to-date technology and knowledge of the environment and safety, and we will align the technology assets of both companies," he added. Although Sony and Honda are companies with many historical and cultural similarities, our areas of technology expertise are very different. "So I believe that this alliance, which unites the strengths of our two companies, will provide a lot of opportunities for the future of transportation." Cooperation is the company's first tangible move to enter the commercial industry. At CES 2020, Sony unveiled an electric concept car called the Vision-S, followed at CES 2022 with the Vision-S02 concept.
Sony had previously announced plans to start a related company called Sony Mobility by the spring of 2022, but now it looks like a new partnership with Honda is discussing the idea.>
Photos: Sony Vision-S concept car
Source: The Verge