Samsung should know that mocking Apple will not help sales of foldable phones

Samsung, although it is currently the largest company active in the field of producing smartphones, both with a conventional design and a folding design, but it should know that it is mocking other companies. (especially Apple) and criticizing them for lack of innovation will not improve the sales of their phones.

BingMag.com Samsung should know that mocking Apple will not help sales of foldable phones

Samsung, although it is currently the largest company active in the field of producing smartphones, both with a conventional design and a folding design, but it should know that it is mocking other companies. (especially Apple) and criticizing them for lack of innovation will not improve the sales of their phones.

Note that this article contains opinions. Someone is the author and not everyone may agree with it.

For more than a decade, Samsung has been able to position itself among the companies active in the field of smartphone production to the top. Just when users needed products with a large size, Samsung unveiled the Note series with a large screen and the ability to take notes using a pen inside the phone.

In 2019, the Korean company felt that users They need a product that can play both the role of a tablet and a smartphone. It means that it should be a smartphone under normal conditions, but when users need a bigger screen, they don't go for a new product and turn the same small phone into a relatively large tablet. This is how the Galaxy Fold project was launched and now that three years have passed since then, many products inspired by it have been created and made available.

Currently, no company can match Samsung in The field of folding phone production should be competitive because this Korean company has many models in its product portfolio so that users cannot think of buying another model from competing brands. Samsung has so much hope on this project that it even abandoned the Galaxy Note series, which were really popular among users, and decided to focus on folding phones.

The market responded positively to these decisions by Samsung. Given and now we see that the folding phones of this company are well received. Every year, Samsung makes these phones better and better in terms of resistance and quality in order to attract the positive opinion of more users, which has been successful.

Despite all this progress and popularity, Samsung has stopped It doesn't stop it from being mocked

BingMag.com Samsung should know that mocking Apple will not help sales of foldable phones

Although the ads are occasional to praise their own products and mock competitors' products. It's completely normal and happens all the time, but Samsung has gone a little overboard. In order to sell its foldable phones, this company does not need to publish so much negative ads against its biggest competitor, Apple. Since Apple unveiled the iPhone 14 series, Samsung has mocked the company's lack of smartphone innovation three times in different videos, praising its foldable phones and the Galaxy S22 Ultra's 108-megapixel camera. Samsung doesn't need these advertisements at all because the market needs will ultimately determine which company is more innovative.

By checking the comments of users in response to this move by Apple, I have even personally seen those who blame Samsung for doing this. Fears have been addressed by Apple that such a perception can really be reasonable. The Korean company has repeatedly mocked Apple for various reasons, but Apple rarely responds to these ads, and if it does, it does so in a different way. Knowing that it won't get a tough answer, Samsung mocks Apple all it wants. But what happens in the end? Year after year, Apple shows a more successful performance in selling phones than before, without needing these advertisements at all.

Such moves and advertisements may have worked a few years ago, but now the world is in There is a different path and a lot of things have happened in the last decade, which makes doing these things no special justification at all. Unlike Samsung, Apple has shifted its focus from hardware to subscription services. It is even whispered that the company wants to sell its phones in the future on a subscription basis and in exchange for receiving a monthly fee. This is the path that Apple has taken and it is considered as a kind of innovation of this company and it has been extremely successful in this field. In fact, iPhones are considered as a ticket to a big garden, and by buying them, you will enter another world. A world where Apple provides you with its wonderful subscription services.

Until now, we have not seen Apple constantly mocking Samsung for not having a good and great subscription service or a powerful ecosystem; This American company just does its job and works so well and determinedly in this field that users are attracted to it without such advertisements. to blow the horn. Remember when Apple removed the charger from the box and Samsung mocked the company for doing so? In that video Samsung said that if you buy our phone, you will even get the charger with it, which was a direct mockery of the decision taken by Apple. But less than six months later, Samsung itself removed the charger from the box of its phones, which has become the first Android company to remove the charger even from budget phones such as the Galaxy A33 5G. While the buyers of budget phones are often people who have a limited budget, and the existence of a charger in the box is economically beneficial for them.

Foldable phones are better and more attractive than what is seen by mocking Apple and its lack of innovation.

BingMag.com Samsung should know that mocking Apple will not help sales of foldable phones

Samsung's flip phones are so attractive that they can attract positive feedback from users without the need for advertising. So mature that this Korean company does to attract. Before Apple unveiled the iPhone 14, there were both iPhones and foldable phones, but as soon as the iPhone 14 series arrived, Samsung made three advertisements in a row with almost the same theme, which shows that the Korean company is more interested in attracting people's attention. move towards foldable phones, it wants to incite hatred against the iPhone 14 series.

Just like Apple, which produces a smart watch for diving and mountain climbing (Apple Watch Ultra) and pretends with a very clever advertisement that paying an amount More than 800 dollars for it is not unreasonable at all, Samsung should take exactly the same path. Most of the innovation in advertising is what made Apple able to perform so well in satisfying users. Samsung needs to give us a reason why a foldable phone is necessary to improve our lives, even if it's as exotic and rare as scuba diving.

Smartphone users are much more savvy than they necessarily are A not so logical advertisement prefers one product to another. They see something else. Something that Apple has succeeded in presenting and Samsung needs to do the same, which of course it did before the introduction of iPhone 14 to sell foldable phones and by the way it got a response.

Foldable phones They still have jobs. With this in mind, Samsung should focus on improving these products and design them better every year. Samsung should also consider that when the mentioned technology matures, Apple may also step in this direction, and that time, thanks to its clever advertising, it can be extremely dangerous for Samsung.

What is your opinion regarding this matter? Do you like Samsung's way of advertising foldable phones?

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