The results of a research: YouTube’s dislike button does not have much effect

According to the research conducted by Mozilla, even when YouTube users express their disinterest in certain videos, the YouTube algorithm still selects similar videos. shows them Mozilla used 20,000 YouTube users for this research and came to the conclusion that the use of buttons such as dislike and not interested do not have much effect.

BingMag.com The results of a research: YouTube’s dislike button does not have much effect

According to the research conducted by Mozilla, even when YouTube users express their disinterest in certain videos, the YouTube algorithm still selects similar videos. shows them Mozilla used 20,000 YouTube users for this research and came to the conclusion that the use of buttons such as dislike and not interested do not have much effect.

In this report, it is stated that if users use these buttons, At best, the number of suggested videos on topics they're not interested in is about half. In the worst case, these buttons have no special effect and all the desired videos are offered again.

Mozilla researchers have used real users who use the RegretsReporter plugin for this research. This plugin shows the stop recommending button to the user so that if he is not interested in a certain type of videos, he can use this button to get rid of the recommended videos. But behind the scenes, Mozilla has categorized users into different groups to conduct this research. This means that a group of users who clicked on this button would be notified to YouTube that this group of users had clicked the dislike button. Not interested, don't recommend channel and remove from history buttons and options have been assigned to other sections of users, and no feedback has been sent to YouTube for one group.

BingMag.com The results of a research: YouTube’s dislike button does not have much effect

In general, dislike and not interested signals have succeeded only 12% and 11%, respectively, to prevent the suggestion of similar videos. On the other hand, the buttons "Don't recommend channel" and "remove from history" have had a greater impact and have prevented the recommendation of 43% and 29% of similar videos, respectively.

But in All the researchers believe that YouTube does not take user feedback very seriously and in part of this report it is stated: "YouTube should respect the feedback that users share about their experience and use them as meaningful signals about how Spending time on the platform.

A YouTube spokesperson said in response to the report that such behaviors are intentional because YouTube does not want to remove all videos related to a topic from suggestions. He says that Mozilla's definition of similar videos is different from YouTube's definition of these videos.

It should be said that apart from YouTube, platforms such as TikTok and Instagram also receive user feedback to improve algorithms related to video suggestions. But these platforms also have many critics in this regard, and some users believe that they do not take feedback very seriously.

One of Mozilla's researchers says in this regard: "I think that YouTube is the balance between user interaction and satisfaction." He seeks to create a balance so that eventually videos are displayed that the user in question spends more time on YouTube. This platform has the power to determine which of these signals are stronger. But our studies show that user feedback is not always the first priority."

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