HMD Global, the maker of Nokia handsets, has announced that it will stop making flagship handsets. In 2019, the company launched the flagship Nokia 9 PureView, which was widely criticized for its various problems. Although many rumors have been circulating over the past few years about the release of the next generation of this phone, none of them have come true and now the marketing director of HMD has announced that no flagship will be produced by the company in the near future. Instead, company officials have decided to focus on making low-end, mid-range phones and feature phones. This new approach seems to have been successful for the company because during the third and fourth quarters of 2021, most of the profits went to the company's treasury. HMD executives are looking to increase revenue by focusing on their strengths, and may resume making flagship phones in a few years, but may never do so.
Nokia sales figures for the last 5 years
Overall, it seems to have stopped production Nokia flagship phones are a wise decision. In this regard, we can mention HTC, which sometimes introduces a new phone, but has practically abandoned the production of flagship phones. Al-LG, on the other hand, after years of effort, finally accepted defeat and left the mobile market. Sony also introduces a few new flagships every year, but overall Sony's mobile segment is no longer visible. Especially for small companies that have to go through a lot of challenges in the field of parts supply. In any case, we hope that HMD will be successful in this new strategy so that users of mid-range and low-end handsets will have access to more options.
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Source: GSM Arena