9 mobile phone brands that users are most satisfied with

In this article, we will introduce 9 mobile phone brands that users are most satisfied with in China. Although this article only targets the Chinese market, since this market is very wide and contains a large part of users, it can be a good example for generalization.

BingMag.com 9 mobile phone brands that users are most satisfied with

In this article, we will introduce 9 mobile phone brands that users are most satisfied with in China. Although this article only targets the Chinese market, since this market is very wide and contains a large part of users, it can be a good example for generalization.

In the smartphone market, one year It is both long and very short. Long in the sense that there are so many things happening in it that it is hard to believe that it only took a year for them to happen. On the other hand, sometimes we see that nothing strange happens because time is limited! It's time for smartphone companies like Torrent. If a company does not progress, it should give up and withdraw. This is especially true in a market where the competition is extremely intense.

We said this because companies have several opportunities during the year that they launch their phones on the market. Attract people. One is to market their phones with special and attractive technologies so that people's needs can be met in a simpler and better way. Two, to provide them with good services during one year so that users don't switch to other phones and remain loyal to the brand they chose at the beginning.

Now we decided to see in China that a The market is important, strategic and extremely large, how is the level of satisfaction of users from different brands. A famous Chinese company called Chnbrand, which works in the field of consulting for choosing different brands and also rating them, recently decided to investigate the user satisfaction index of companies active in the market of this country. As a result of this investigation, some strange and perhaps unbelievable things happened, among which we can mention many changes in the level of satisfaction with Chinese companies.

You can rank the companies in terms of customer satisfaction. See below. In general, there are 9 famous and popular brands in the Chinese market, which users are most satisfied with. Now, what their rank is, it might surprise you.

  • Apple
  • Huawei
  • Xiaomi
  • Opo
  • iQOO
  • Redmi
  • Vivo
  • Samsung
  • You may not believe it, but Samsung is in the last category of this There is a list of 9 and we don't know why this happened at all. Samsung is currently the largest phone manufacturer in the world, and for a company with this rank that has been maintained for more than a decade, such a performance is not good at all, even in just one market.

    The first three companies in this regard are Apple, Huawei and Xiaomi, with which customers have been most satisfied. The satisfaction index of these companies is 86.2, 85.5 and 83.1, respectively, which is considered excellent. Comparing these figures and ratings with what we saw in 2021 shows that no particular change has occurred in this regard. Of course, we mean only among the first three companies. But looking at the fourth to ninth places, we see that strange things have happened in just one year.

    Opo has climbed four places to the fourth place. Honor, however, fell one step and went to the fifth place. iQOO and Redmi are new brands that have been added to the list and are ranked sixth and seventh. Vivo and Samsung were ranked eighth and ninth, respectively, with a fall of three and two places.

    Company Name Satisfaction Index Loyalty strong> Overall satisfaction Case satisfaction Apple 86.2 86.8 87.4 84.6 Huawei 85.5 81 88 strong> 85.3 Xiaomi 83.1 76.3 86.6 82.9 Opo 76.1 72.2 82.2 71.9 Honor 75.2 66.9 78.9 75 .7 iQOO 74.2 67.8 75.7 75.8 Redmi 73.7 66.1 77 74.2 vivo 67.4 61.2 69.8 68.2 Samsung 67 63.7 68 79

    How is the satisfaction index calculated?

    The satisfaction index (C-CSI) is actually based on three things; User loyalty, overall satisfaction and specific satisfaction. In the competition between Apple and Huawei in the first and second ranks, We see that Apple users are loyal to their brand at a rate of 86.8. This is much higher than the score of 81 obtained by Huawei, which is not at all surprising given the dire conditions of the company due to heavy US sanctions. Apple's score reached 87.4 and 84.6, while Huawei managed to get a good score of 88 and 85.3 in these sections. So compared to Apple, Huawei just doesn't have loyal users, otherwise the service it provides to Chinese users is really great.

    User loyalty to Xiaomi is even worse than Huawei. The score obtained by the company in this section is 76.3, while in the two sections of general satisfaction and individual satisfaction, it obtained a good score of 86.6 and 83.9. From these scores, it can be well understood that the quality of Xiaomi phones is high and there is no particular concern in this regard. It is only loyalty that bothers them. For example, Oppo was able to get a good score of 82.2 in terms of overall satisfaction, but user loyalty to this company is only 72.2.

    Changes in the satisfaction index over the past three years

    BingMag.com 9 mobile phone brands that users are most satisfied with

    In 2021, the best companies in terms of satisfaction are, in order, Apple, Huawei, Xiaomi, Honor, Vivo, OnePlus, Samsung were Oppo and Mizo. In 2020, when Huawei was just banned, it was in first place, followed by Apple, Oppo, Samsung, Vivo, Xiaomi, Meizu, Honor and Lenovo. In 2021, Xiaomi and Honor were able to experience good growth as they each climbed three and four places respectively.

    Among these companies, compared to 2020, the loyalty of Xiaomi users in 2021 was approx. 9 points increased. Overall satisfaction increased by 5 points and case satisfaction by 5.5. Honor was also able to attract 7 points of opinion from users and keep them loyal. The overall satisfaction rate increased up to 15 points and case satisfaction increased by 9 points. In one year, these developments for two companies, Honor and Xiaomi, were really extraordinary, although in 2020, Honor experienced a step down.

    The strange thing is that the majority of Chinese companies, in terms of loyalty Customers have experienced a sharp decline. This is despite the fact that the level of user satisfaction with them is very high. Samsung is in a bad situation. Now we don't know what happened in this country that caused the satisfaction of Samsung to decrease to such an extent, but whatever it was, the loyalty of 63.7, overall satisfaction of 68 and case satisfaction of 67.8 is not acceptable for the Korean company.

    The ups and downs of smartphone manufacturing companies over the last 8 years

    In 2022, we see that the conditions have almost stabilized after three years and reached stability. Apple, Huawei, Xiaomi, and now Honor are among the companies that have performed well in satisfying customers, and their progress shows this. But if you are interested in knowing what happened in this field in the last 8 years, stay with us.

    2015

    In 2015, the progress of Chinese brands was very little. This year, with the relatively strong presence of Xiaomi in the Chinese market, the ranking of companies in terms of satisfaction was as follows:

  • Apple
  • Xiaomi
  • Samsung
  • Nokia
  • Huawei
  • Lenovo
  • At that time, users' loyalty to Apple phones, their overall and individual satisfaction were respectively 84.8, It was 74.7 and 70. While this amount for Xiaomi reached 77.2, 70.2 and 61.6. The interesting thing is that even when customer satisfaction with Apple phones was low, their loyalty was still very high, which shows that for this company, other factors are involved in determining the level of loyalty!

    2016

    In 2016, Huawei made great progress. In general, from this year to the next three years, that is, until 2019, Huawei continued to grow and flourish, and about 18 new companies were added to the list. Apple, Huawei, Samsung, Xiaomi, LG, Vivo, Sony, Nokia, Motorola, Oppo, Meizu, Lenovo, Gionee, ZTE, Tianyu, HTC, Haier and Coolpad were among these companies. In the intense competition between these companies, Nokia and Lenovo were able to appear better than last year.

    2017

    In 2017, the situation was better than the previous year. 24 companies were now on the list, including Huawei, Apple, Vivo, Samsung, Honor, LeTV, Oppo, Xiaomi, Meizu, LG, ZTE, Gionee, Sony, Nokia, Lenovo, Motorola, TCL, Dovi, Haier, Tianyu. , Changhang, HTC, Coolpad and Philips. This year, Honor and LeTV showed good performance for the first time, and Vivo, Oppo and ZTE continued to grow.

    2018

    In 2018, the trend Companies began to decline. The position of companies in terms of satisfaction was changed as follows:

  • Apple
  • Huawei
  • Opo
  • Samsung
  • Lenovo
  • Gionee
  • Xiaomi
  • Vivo
  • Philips
  • Honor
  • Sony
  • Tianyu
  • LG
  • Meizu
  • Haier
  • Nokia
  • Motorola
  • HTC
  • TCL
  • ZTE
  • Changhang
  • Collpad
  • Opo, Lenovo, Gionee, Philips and other brands experienced good year-over-year growth, while Vivo, Honor, LG, Meizu, Nokia, Motorola and ZTE saw significant declines.

    2019

    In 2019, Vivo, Honor, Motorola, Nokia and ZTE were able to experience good growth. The top 10 brands in terms of satisfaction this year included Huawei, Apple, Vivo, Oppo, Honor, Samsung, Xiaomi, Lenovo, Sony and Philips, which gradually became repeat brands every year.

    2020

    In 2020, Meizu tried to reach the top 10 companies and succeeded. In general, in that year, Huawei, Apple, Oppo, Samsung, Vivo, Xiaomi, Meizu, Honor and Lenovo were the best companies in terms of satisfaction index.

    2021

    In 2021 , Honor and Xiaomi experienced very good growth. Also, subcategory brands such as Redmi and iQOO were able to reach the list and remain in it.

    Result

    BingMag.com 9 mobile phone brands that users are most satisfied with

    From 2015 to 2022, we see significant changes in the list of top companies in terms of satisfaction in China, until after almost 8 years, we saw stability in it. Two important points about this list over the past several years is that Samsung has never managed to get better than third, which happened only twice in 2015 and 2016, while in all these years, In terms of sales, the Korean company has been the most successful company among all those we have seen in these lists. Another point is the inclusion of subsidiary companies in the list, which shows how much they were able to improve and improve.

    What is your opinion about this list? What do you think is the reason why Apple has so many loyal customers and on the other hand, its main and most serious competitor is in the last place in this regard?

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