Oh. Hello. . This is Ilan Mask's reaction to the purchase of one of the largest social networks in the world. Maybe everyone else in his place would react to the purchase of Twitter with official and dry statements, but Ilan is a mask. His special and strange personality has made everyone look for the answer to the question, What is the purpose of his purchase of Twitter? Didn't he criticize just a few days ago, so why did he do that?
On the one hand, some believe that Ilan Musk, with his powerful business vision, is turning Twitter on the road to success. Others say that Twitter is just a toy for him to pursue his goals. If you are looking for the answer to this question, follow us to see What dream this crazy genius has had for Twitter.
Mask is looking for a complete takeover of Twitter?
Ilan Mask He has been looking to buy and invest in small businesses since he made his sale to People, but now that he is the richest man in the world, he has gone straight to buying one of the world's largest social networks. He paid $ 2.89 billion to acquire a 9.1 percent stake in Twitter and will be added to the company's board of directors. . He is an entrepreneur by nature and has founded large companies such as People, SpaceX, Noralink and Boring, each of which is a major player in his field. Although he did not start Tesla, he was one of its first investors, and now the car company is the main source of his vast wealth. Therefore, it is unlikely that in the future he will acquire a larger share of Twitter shares and even become its full owner.
Entering the world of media
Mask, with 80 million followers, has the most followers on Twitter and is its most influential user. He is very active in this network and in his posts, from personal interests to understanding the universe, the corona virus and scientific and entertainment items can be found. Even his simplest and most meaningless tweets like "Oh hello" are reposted about a million times and republished tens of thousands of times. To drink. This huge purchase is not even commercially profitable because the level of revenue and profitability of Twitter is in no way comparable to Google, Facebook and even Snapshot. In fact, the same amount that Mask paid to own 9% of Twitter shares is twice the total revenue of the company in the last three years. Others are gone: taking over a powerful media. Previously witnessed the purchase of "Washington Post" by Jeff Bezos; The Los Angeles Times by Patrick Sean; "Atlantic" by Lauren Jobs and.. In fact, taking over the big media is the path that takes you from an ordinary celebrity to an influential and streamlined personality.
In this sense, Mask's action seems far smarter than its competitors. Twitter may have fewer users than Instagram, but it has become a platform for politicians and influential people. In a platform where large companies pay a lot of money to advertise and get their voice heard; He already has 80 million followers.
Buying Twitter and playing the role of a superhero who has come to satisfy users' aspirations not only increases his number of followers, but also expands his sphere of influence. . From now on, the growth of Twitter will be equal to the growth of the power and influence of Mask; A two-pronged game.
Freedom Twitter Twitter superhero?
The limit of freedom of expression on social media has been a hot topic for several years. The controversy culminated in the 2016 election controversy over Russian interference in the US election and Trump's attack on Congress in 2020. The controversy escalated to the point that Twitter restricted the release of some content and Trump was denied access to YouTube, Facebook and Twitter.
These restrictions were not to the liking of many users, especially Trump supporters, and Twitter Accused of violating freedom of expression. The group tried to set up a social network by its own standards, but its efforts to attract users to platforms such as Parler, Gab, Getter, and even Trump's Truth Social failed.
Ilan Musk shares similar views. Has and has repeatedly complained about restrictions on freedom of expression on Twitter. Even this week, while buying part of Twitter, he asked users if they thought Twitter was committed to freedom of expression, which was followed by a negative response from 70% of participants.
Mask poll on freedom of expression on Twitter
Mask before the possibility of establishing a The new social network was talking but probably due to poor performance Parler and Trump's platforms have given up and instead thought of owning Twitter as a ready-made morsel. Musk has said he is confident he will restore originality to Twitter by supporting freedom of expression. Parler CEO George Farmer shares a similar view with Weinstein and millions of other Twitter users who see Ilan Mask as Twitter's liberating hero.
One of Mask's strategies is to turn Twitter into a social network. It is decentralized, with policy-making and control in the hands of millions of users instead of a few. Of course, even if the Mask has such a purpose, it will not be easy. Twitter has already stated that although Mask is the company's largest shareholder, it alone cannot decide on issues such as the lifting of the Trump embargo.
On the other hand, how can unconditional freedom of expression be guaranteed and at the same time Prevented propaganda, hatred and spam? Some believe that the current change in Twitter means opening the door for the return of hate and harassment accounts that have been cut off from Twitter.
Turning Twitter into a platform for throwing passwords
Twitter can also be a launching pad for cryptocurrencies, which is one of Ilan Mask's main interests. Many well-known cryptocurrencies, including Bitcoin, Atrium and Dodge Coin, owe part of their popularity to Twitter. It was on this social network that celebrities like Ilan Mask supported these cryptocurrencies, especially DojQueen.
Twitter has 800 million users worldwide and a powerful hardware and software infrastructure to connect it. Users together give Mask a tremendous opportunity to make his dream of launching a decentralized global cryptocurrency come true.
The Benefits of Mask on Twitter
Despite all the controversy There is no denying that Ilan Musk is an accomplished entrepreneur with a very strong vision that has created some of the world's largest companies from scratch. He even laughed at some of NASA experts when he talked about space rockets a few times, but we all saw him take his seat in just a decade.
This is What Twitter needs. . Although Twitter was based on innovation, its founders lacked foresight. Not only did Jack Dorsey leave the company late, but his new CEO, 37-year-old Parag Agrawal, also has little management experience. Twitter is a favorite platform of celebrities and politicians, but it has not been very successful in attracting ordinary users, and Mask can help expand Twitter's business by injecting bold spirit, attracting new partners and offering new ways to monetize.
The company has been around for a long time and has struggled in areas such as introducing new features or generating revenue through advertising. Probably the most valuable contribution of Mask on Twitter will be to change the mechanism and culture of this company and to blow fresh blood in its veins for more risk and acceleration in the direction of change, which will ultimately attract more users.
Disadvantages of Mask for Twitter
Despite all the restrictions of Twitter, its doors were always open to the Mask and whatever it wanted done. He has sometimes tried to get more and more attention with controversial tweets, and in this regard, he has not even hesitated to disclose the inside information of Tesla, the world's largest automaker.
The work even reached a point where the commission US securities forced him to submit the tweet to the company's lawyers before the release of such information. Tesla information may be attractive only to investors, but the disclosure of Twitter's internal information is attractive to hundreds of millions of users of this social network. So What guarantee is there that it will not disclose Twitter management issues or confidential financial information?
On the other hand, as we said, Twitter's new CEO is crude and inexperienced in management issues and may be due to Mask's charismatic personality. Instead of using his experience, he should become a toy for Ilan Mask.
Mask's policies on the general nature of Twitter are also unclear. He has already boldly used his personal page to attack his critics and enemies, and some of his claims about restrictions on free speech are more about personal goals than roots. Instead of thinking about protecting freedom of expression, does he consider himself the guardian of Twitter, which should silence the opposition?
What will happen in the end?
Ilan Mask is not the one who will later Sit away from buying a 10% stake in Twitter and have nothing to do with company policies. As a member of the board, he has already shown that he is looking to implement the changes he intends to make, but only in time will it be clear which direction these changes will eventually take Twitter.
With all these interpretations, someone Who knows, maybe Bloomberg columnist Matt Levine is right He says that Mask put us all to work and that his only purpose in buying Twitter shares was to pocket money and some time later he would give it to his rival.