According to Counterpoint Research, flagship phones apparently had the highest sales in 2021 in recent years, and in all markets, it was Apple that was able to show the best performance. We already knew that Apple was unrivaled in terms of flagship sales, but this time we seem to see the same situation in all markets of the world. Apple has seven representatives among the top 10 best-selling phones in the world, setting an exceptional record. The market has grown by about 24% in 2021 compared to the previous year, 2020. Overall, smartphone sales grew 7% year-on-year. have been. In addition, the good strategies that companies use to sell their products have not been ineffective in setting such a record. Of course, the high demand for 5G handsets should not be forgotten, which was very high in 2021.
With the exit of Huawei from the 5G handsets market and the equipping of Apple representatives with this technology, the demand for buying high-end handsets equipped with 5G grew strangely. The provision of the platform and infrastructure needed to benefit from this technology in many countries should not be considered ineffective in increasing demand. Other companies that tried to gain market share after Huawei include Vivo, Oppo and Xiaomi.
According to Counterpoint Research, Apple will not only own all of Huawei's lost shares in the coming years, but will grow by more than 60%. Of course, it's not just Apple that can take over the uptrend market in the coming years. With low-cost, affordable mid-range clamshell phones expected, the high-end handset market is expected to be much more vibrant than what we see now, and a company that is more successful in producing these handsets could certainly be in the first place right now. Samsung has the best chance in this regard. Of course, it is said that Apple also wants to unveil the clamshell iPhone in 2024.
Statistics show that Samsung, as the second largest company in terms of flagship sales, has experienced a growth of 6% from 2020 to 2021, but However, it has also lost some of its share of important markets. However, the Galaxy S21 series was able to sell much better than its predecessor, as the Galaxy S20 hit the market just in time for the Corona virus outbreak and did not perform well at all. Samsung clamshell phones also have great performance. Especially in the markets of South Korea, America and Western Europe.
2020 have grown significantly; If we want to calculate very accurately, we must say that the share of these two companies grew by 116 and 103% in 2021, respectively, both of which are primarily due to their good performance and secondly due to Huawei's exit from the market. Xiaomi, however, managed to finish fifth in the table. The main reason for the Chinese company's success was the good performance of the May 11 series in sales. It remains to be seen how this situation will change this year.
- Canalis: Sales of clamshell phones will reach 30 million units per year by 2024