Instagram is testing full-page posts to compete with TickTock. In this new design, users' posts are displayed in full screen. The general manager of Instagram has also confirmed the beginning of experiments related to this feature by publishing a video on Twitter.
According to the image published by Instagram, we see a post on the main page that covers the entire page and On the left side of each post, there are icons related to likes, comments and sharing. Although there is no news about the story bar in this image, but an Instagram spokesperson stated that this image is related to the time when users scrolled, and such a tape is hidden. But as usual, the story bar is available.
In the current design, users still have access to the Search, Reels, Purchase and Profile buttons. In the upper right part of the user interface, we can also see the options related to notifications, directives and sending new posts. In addition, it will still be possible to change the account from this section. An Instagram spokesperson said that in addition to videos, photos are also displayed in full screen.
Instagram has been copying several tick-tock features in recent months. For example, we can mention the Reels feature, which is in the center of attention of Instagram managers. It should be noted that many users initially posted TickTock videos on Reels. But the manager of Instagram later announced that the algorithms of this social network prioritize the original videos in order to reduce the republishing of TickTock videos. Overall, the growth of TickTock users continues at a rapid pace, and Instagram has not yet come up with a specific idea in competition with this popular app, and is mainly copying its competitor. We need to see how long these copies last.
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Source: The Verge