The color of 2022 is more than ever tied to innovation and the presence of technology in people's lives, and the Pantone Institute has for the first time produced a completely new color of the year. The world is familiar with a whole new color code: "Very Peri", which can be a combination of garlic purple and blue and red or any kind of color. He knew blue was purple. This color with the color code 17-33938 Very Peri is in the blue color range, but with the colors purple and red, it symbolizes the unity of our modern age and shows How the digital world changes and integrates with our physical world.
The architecture of the Winton Gallery by Zaha Hadid is one of
the earliest examples of the use of fairy coloring.
Credit: Nick Guttridge/London Science Museum
Pantone color Institute
The institute collaborates with global brands by predicting seasonal trends, color psychology, and color consulting to effectively use the power, psychology, and color emotions in design strategy. Use yourself.
Pantone color of the year
Perhaps the color of the year reflects the prevailing trend in the lifestyle of the general population of the planet. The color of the year, on the one hand, is influenced by public behavior and, on the other hand, affects the products used by the public every year.
. To get the choice every year, Pantone color experts around the world are looking for new color signs.
These signs can be anywhere. The entertainment industry, films in production, art collections and works of artists, new travel destinations, fashion, all design elements, new lifestyles, games and socio-economic conditions are all considered in this study.
Pantone considers a wide range of criteria in choosing the
color of the year.
Credit : Pantone
In addition, color choices can be influenced by technologies, materials, textures, new color effects, related social media platforms, and even upcoming sporting events that are gaining global attention. Pantone experts conduct extensive research to select the color of the year. Highly accurate market research, observation of works by artists around the world and people's lifestyles are among the items that are considered to identify the color trend of the world next year and based on it, the color of the year is introduced.
For For 23 years, Pantone's color of the year has influenced and inspired product development and purchasing decisions in a variety of industries, including fashion, home and office furniture, industrial design, as well as product packaging and graphic design. In previous years, the colors of the year included Ultimate Gray and Illuminating for 2021, Classic Blue for 2020, and Living Coral for 2019, respectively.
side fairy; Modern color of 2022
Perhaps this year's color is more tied to the concept of technology than ever before. with the introduction of the new color Peri 17-3938 Very Peri as the color of 2022, Pantone has a completely new concept not only in mind for the process of introducing the color of the year, but also for the general trend of the world next year. The bold presence of this new color encourages personal initiative and creativity, and points to the entanglement of virtual and physical life. The color "Fairy Fairy" reflects the pervasive radiance of the moment and reappears after a long period of isolation. Using the dynamic virtual world, following the emergence of games and metavars and the increasing presence of the art community in digital space as the main source of inspiration, this new color combination reflects the sense of liberation, exploration and creativity that digital space offers. p>
Very Peri 2022
Laurie Pressman, vice president of the Pantone color Institute, said: "The color of the Pantone year reflects what is happening in our global culture. One can hope that this color will be the answer to what people are looking for. "
" Indicates the ongoing innovation and change in the global community. As the international community continues to recognize color as an important form of communication and a way to express and influence ideas, emotions, engagement, and communication, the complexity of this blue with its new red and purple themes offers a wide range of opportunities. "We just needed to open our minds to a new perspective, so I think part of that perspective is understanding the need to change the process," Persman said of introducing a new color. "It's very important for us to come up with a new color because we now have a very new perspective on the world," said Leatrice Eiseman, executive director of the Pantone color Institute. This is literally the happiest and warmest blue of the year. "Because of the red undertones, it creates a feeling of freshness and strength, and that 's what we're looking for."
Using 2022 color in everyday items
" Majid Sarmadi "Professor, University of Wisconsin- Madison also said that "fairy" in Persian culture also refers to an angel, "This color is a special combination of blue and red and well induces a sense of culmination. Blue conveys trust, independence, stability and honesty, and red conveys the concept of energy, pioneering and love. The combination of these is a space to take advantage of all of these characteristics and represents a move forward. "
He added: Everyone should return to work with all their might and should have more energy and desire to do things better than before. "Next year we will see this concept in all aspects of life, from our clothing to smart gadgets and other devices we work with."
Technological aspects of color
This color It can be a symbol of the increasing dynamism of innovation in 2022. At least Pantone thinks so. The combination of loyalty and stability of blue and the excitement of red, introduces a combination that is supposed to bring a sense of vitality and vitality.
Introducing 2022 color
It is a digital field in which colors like this color can be seen with a degree of frequency. Pantone's statement also emphasizes the influence of "Metaverse" on the color of the year. Metadars is a universal term for a world in which the boundary between the digital world and the physical world is completely blurred. These days, the presence of Metavars in the activities of various companies, including Meta (formerly Facebook) and Microsoft, is increasing dramatically. Our physical and digital. In fact, the Pantone color Institute is well aware that at such an unprecedented time, instead of choosing a color from the large brand's wide palette, it needs to introduce a whole new color that best describes the current situation.
Although, like last year, Pantone did not explicitly mention the effect of the corona epidemic on the color of the year in its statement, the impact of the epidemic on expanding the use of the latest technologies and increasing virtual communications in choosing this technological color cannot be ignored.
These days, humans are spending more time interacting with the digital world through computers and virtual reality headsets, which has surprisingly led to a more intimate relationship with technology. How can this behavior not affect the color of the year? That's why Perry Perry is so powerful and so relevant to an abstract, futuristic world. Produces years. Fairy coloring is particularly indicative of the emerging active human involvement in the world of digital technology, and has been inspired by institutions such as NASA, from cryptocurrencies and computer games to the age of space competition between private companies and forward-thinking plans to achieve far-flung space. .
Areas that all represent one thing: technology. with this color, Pantone inspires everything we use in the digital realm and demonstrates the integration of modern life with the real world.
The effect of 2022 color on technology
Not to mention that telecommuting and online meetings have become commonplace. On the other hand, employees who sit behind their laptops and desktops for hours need to refresh their spirits, and the new color conveys that feeling very well.
That's why Pantone has partnered with Microsoft. Although we've already seen the same color as Perry in Microsoft "Teams" before, but now Microsoft intends to expand its use.
Microsoft Windows 11 Background 2022
Thus This color is included in a range of Microsoft applications such as Windows and screen savers and backgrounds, as well as the application interface in Thames, PowerPoint, Edge and more. According to Microsoft, color is part of every design decision the company makes, and using new colors in designs will give people a greater sense of power and creativity in their day-to-day endeavors.
According to Pantone, not just the user interface (UI) but the whole user experience (UX) should have a positive and uplifting atmosphere, and the use of full color has such an effect.
In 2021, many smartphones with colors close to this color theme will be introduced And were marketed. Introducing phones such as some A-series models, as well as the Samsung Galaxy S21 to the Apple iPhone 12, as well as other smartphones with similar colors, shows that Vary Perry is very much alive in our environment physically, digitally and virtually. We will have to wait and see How much new smart devices use this color to express futuristic concepts.
Exhibition of Digital Immersion in color 2022
In addition to the user experience of smart gadgets, we can expect the use of this color in technology-based arts And have digital. As Pantone, in collaboration with ARTECHOUSE, has already presented the exhibition of digital immersion experience in color in 2022, and next year we will definitely see more use of this color in art.
Finally, it must be said "Vary Perry" reminds us to stay creative and innovative, and it is a color that we will welcome by entering the new era and stepping into the unknown after the epidemic and beyond.
Cover Photo: life Digital & color 2022
Sources: Arch Daily, Paste Mag, Pantone, Gadget Match, Art News, Electic Trends, News3Now
Source: MakeuseofTags: how, color, 2022, created, heart, integration, human, life, technology