Knowledge is power, and in today's digital age, a company called Google is shaping the knowledge of the world more than any other company. With the exception of China, where Google is filtered, more than 87% of desktops and 94% of mobile phones use Google search engines, according to surveys.
For most sites, a lot of traffic Search results show that the first five or six results of Google search account for more than 60% of clicks. In other words, Google alone can significantly increase a site's traffic.
That's why Google advertising has been so lucrative, and in 2020 the company made about $ 150 billion in advertising. Has acquired 80% of the company's total revenue. Google is currently valued at about $ 1 trillion, and its absolute dominance of the web has put the company under pressure from some countries' legal entities.
An ordinary and unpretentious site started its work. A few days ago, Google celebrated its 23rd birthday, and in this article, we will discuss how to turn this site into an all-encompassing Internet giant.
The origin of this internet giant we know today as Google, goes to Dr. Lori's dissertation. The page returns. In writing this dissertation, he wanted to examine the mathematical connection to the Internet, especially in the function of link structures. He designed a system that would be more rewarding if certain sites were cited more than others.
Some Stanford student Sergey Brin later joined the project, and the two algorithms They developed PageRank, which ranked sites not only by the number of links listed, but also by the quality of the links. The two chose the name BackRub for the search engine, which at the time only worked on Stanford servers.
Stanford graduates were established, used as the most important search engine. But Page and Brin's idea of using an advanced algorithm to search the entire Internet and rank sites based on the quality and quantity of links was much more efficient than Yahoo, which used its employees to index sites. Of course, at the time, no one knew that Google's approach was much better. 24/11955-3.jpg ">
Page and Brin dropped the name BackRub, and in 1997 the name Google was chosen. Google is derived from the word Google, which means "a number one and one hundred zeros in front of it". The two registered the Google.com domain on September 17, 1997, but the company officially launched on September 4 of the following year. So many media outlets consider September 4 to be Google's official birthday.
2000: Yahoo launches Google search engine
Although Yahoo continued to dominate the search engine market in 2020, the company's top executives realized that Their approach does not respond to the rapid development of the Internet. On June 26, Yahoo announced that it would no longer use the Google search engine. But Yahoo did not concede defeat, saying it would work with Google to rebuild its search engine.
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In the summer of 2002, Yahoo paid $ 3 billion to acquire Google, but received a negative response from Google executives. Yahoo was still a larger company at the time, with annual revenues of $ 837 million, but Google was earning only $ 240 million a year.
April 1, 2004: Google Introduces Gmail/
When Google sends its email service to The competition with Microsoft's Hotmail and Yahoo Mail service started, and because of its launch date, many thought it was a joke. Gmail was introduced on April 1, a day when companies often come up with creative lies. The service made a lot of noise by offering a capacity of 1 GB. At the time, free email services offered only a few megabytes of capacity.
In fact, in response to this Google service, Yahoo increased the capacity of its free email service to just 100 MB, which showed that the company, like Google Cannot attract users.
April 29, 2004: Google enters the stock market
April 2004 is a very important month for Google. The company hit the stock market this month on April 29, valued at $ 27 billion, following the introduction of Gmail.
February 8, 2005: Google Map Launched
If you are not a big fan of Apple software and do not live in China, Google Map is probably one of the essential tools available in your daily life. The service was only for desktop computers in 2005, but after the epidemic of smartphones, the popularity of Google Maps multiplied. According to reports, Steve Jobs personally contacted Google executives to work with Apple to prepare the Google Maps app for the first iPhone.
July 2005: Google takes over Android >
In mid-2005, Google worked hard in various fields. Was. During this time, Google surpassed Yahoo to become the most important search engine in the United States, and like other tech giants, began the process of acquiring future startups and leveraging their technologies.
In July of this year, Google A startup took over software called Android. The deal was never disclosed, but a senior Google executive called it "the best deal of all time." Android is currently the most popular mobile operating system in the world and plays a major role in Google's 90% market share.
- Complete history of the Android operating system
2006: Google buys YouTube
2007: Google DoubleClick Google
Google was an advertising giant at the time, but after buying DoubleClick for $ 3.1 billion, it switched to browser-based trackers .
2008: The first Android phone was released
The HTC Dream was introduced in September 2008 and launched in October 2008. This phone was not as attractive as the first iPhone, but it remained as the first Android phone in history.
2015: Establishment of Alphabet Holding
In the mid-2010s, Google was a company active in a variety of fields, so the company's founders decided to structure Change it. The two took over the management of Alphabet Holding, and Google was transferred to the subsidiary of this holding, and Google took over the management of Sandar Pichai.
2016: Start of making smartphones h2>
Although pixel phones have never been very popular and widely used They are not marketed, but in any case, they are an important part of this company and are very important for this company. Although Google also played an important role in the design and manufacture of Nexus phones, Google entered the smartphone industry comprehensively with the Pixel series.
2018: Google is a big part of
In 2018, the process of transferring a large portion of HTC to Google was finalized, and in return, Google was able to acquire a large number of HTC engineers. And became increasingly independent in making Pixel phones. It should be noted that for the first few generations of Pixel phones, HTC played an important role.
2020: Increased pressure on Google due to monopoly
Many users around the world (excluding people living in China), without using various Google services They face many problems. Should a company have such vast power? Regulators in some countries oppose this power, and there have been various complaints against Google. These institutions say that Google uses anti-competitive measures to prevent the development of competing search engines.
But the point is that proving Google's immoral behavior is almost impossible because Google's domination of this space goes back to the unique nature of search engines. Search engines rely on algorithms, and algorithms need data. The more people use Google search engine, the more data the company collects and as a result its algorithms become smarter and the company's services can better meet the needs of users.
In other words, Google dominates the space Search engines can be described as the effect of a snowball; People want to use it because it's better than competing search engines, and the more people use it, the better Google's performance in this area.
2021: Design of the first mobile chipset
Some time ago, Google officially announced the construction of its first proprietary chip Announced that it will be used for 6 series Pixel phones. By doing this, Google will have more control over the performance of its phones in terms of hardware. It should be noted that Google is now joining Apple, Samsung and Huawei in terms of proprietary chip design technology.
Google's next steps
Google has been pressured by regulators in various countries to allow competitors to grow, but will that happen? For example, which platform could replace YouTube in the near future? Even Apple, which has a huge budget, is still struggling to develop a rival to Google Maps.
It is safe to say that Google will not face any serious problems in the near future. Of course, this does not mean that Google always makes the best decisions. The company has made many mistakes in its 23 years of operation, but we can not hide the amazing process of transforming Google from a simple search engine to an all-round Internet giant.
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