Google Stadium may become a reality after Stadia shuts down

According to the latest report, Google is considering buying the naming rights of Tottenham Hotspur stadium.

BingMag.com Google Stadium may become a reality after Stadia shuts down

According to the latest report, Google is considering buying the naming rights of Tottenham Hotspur stadium.

quoted by David Orenstein" of Athletic, Google is in talks with Premier League team Tottenham Hotspur to buy the naming rights to the team's old, three-year-old stadium. "Daniel Levy", the long-time president of Tottenham, has already confirmed that if good offers are made to this team about the naming rights of its stadium, they will definitely consider them.

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Tottenham moved from their old stadium, White Hart Lane, in 2017. The team briefly hosted their rivals at Wembley Stadium in London before moving to Tottenham Hotspur Stadium in 2019. According to recent reports, Google and Tottenham have reached preliminary agreements regarding the purchase of the naming rights of this stadium. Of course, a name for this stadium has not been proposed yet, but the name "Google Stadium" has the best chance in this matter.

About a year ago, a rumor in this regard was shared on one of the social networks that That the Tottenham club is negotiating with brands such as Google and FedEx to hand over the naming rights to this stadium, but apparently these negotiations did not go anywhere, and now Google is testing its luck again.

BingMag.com Google Stadium may become a reality after Stadia shuts down

Many other English Premier League clubs have changed the name of their home stadiums due to naming rights agreements, such as Bazar. He pointed to Tottenham's more successful rivals in north London, Arsenal, whose stadium is officially known as the Emirates Stadium.

Google has signed various deals with a number of sports teams in recent years. For example, in March 2022, this large technology company announced itself as a sponsor of the McLaren Formula 1 team. The company also has a history of large multi-year contracts with teams in the NBA and MLB of the United States of America. Although Formula One and NBA basketball have many fans, their number does not reach the feet of football fans, especially the English Premier League, and if Google signs a contract with Tottenham, it can introduce itself more than ever in the supply of technology to football users.

For several seasons, Tottenham Hotspur has been able to get the right to participate in the European Champions League with its good performance, and this point can help Google to be more visible in the international market if it gets the naming rights of this team's stadium. . Although this issue may not have much to do with Google's game streaming service, "Stadia", it is said that after the official shutdown of this game service in January of this year, Google's new contract with Tottenham will be signed and officially announced. /p>

Of course, it is worth noting that Google is not the only candidate to buy the naming rights of Tottenham Hotspur stadium and other brands are also negotiating with this club to use this golden opportunity. It remains to be seen whether Google can buy the naming rights of this stadium or not.

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