Google is not Apple and should stop imitating this company

Apple and Google are popular for different reasons. However, Google doesn't seem to want to admit it. The Pixel Watch is another proof of Google's attempt to move in the direction of Apple. Why Google wants to act like Apple is quite clear. Apple earned $83 billion in revenue in the third quarter of 2022 alone, and Google also wants to earn huge revenue from its hardware products. But the problem is that it is almost impossible to copy Apple's strategy and Google should stop this effort. Both are hardware and software companies. However, their brand image is very different from the users' point of view. Google is mostly known as a software company (mainly for the search engine) and Apple is primarily considered a hardware company.

BingMag.com Google is not Apple and should stop imitating this company

Apple and Google are popular for different reasons. However, Google doesn't seem to want to admit it. The Pixel Watch is another proof of Google's attempt to move in the direction of Apple. Why Google wants to act like Apple is quite clear. Apple earned $83 billion in revenue in the third quarter of 2022 alone, and Google also wants to earn huge revenue from its hardware products. But the problem is that it is almost impossible to copy Apple's strategy and Google should stop this effort. Both are hardware and software companies. However, their brand image is very different from the users' point of view. Google is mostly known as a software company (mainly for the search engine) and Apple is primarily considered a hardware company.

BingMag.com Google is not Apple and should stop imitating this company

iPhone and Apple Watch without Apple software do not have the current appeal, but on the other hand, we must note that Apple gadgets are considered in some countries as a symbol of the user's social class status. This means that Apple gadgets are not just ordinary gadgets and have different functions.

The power of the Apple brand has allowed this company to do things that other technology companies cannot do. For example, we can mention the removal of functional features, making it harder to migrate to other companies' gadgets, and selling products at a very high price. No other company has been able to implement this approach, and thanks to this, Apple earns billions of dollars annually. People don't buy Apple products just for specs or new features. Do they also buy these products because they are a new product from Apple? https://bingmag.com/picsbody/2210/24782-3.jpg" class="content-pics" alt="BingMag.com Google is not Apple and should stop imitating this company" title="BingMag.com Google is not Apple and should stop imitating this company" loading="lazy">

The first generation of Pixel phones hit the market in 2016 with prices of $649 and $769. The price of these phones was exactly the same as iPhone 7 and 7 Plus. In 2018, the price of the standard iPhone model reached $749, and the price of the larger iPhone models increased to $1,099. But Google moved in the opposite direction of Apple for the Pixel 3 series, and these two phones were released at a price of 599 and 699 dollars.

But over time, Google decided to bring the price of Pixel phones closer to the iPhone. For example, in 2019, the Pixel 4 and 4 XL phones went to the market with the price of 799 and 899 dollars, and because of this price increase, only 2 million units of these phones were sold in the first 6 months after the release. Fortunately, Google has set prices of $599 and $899 for the latest Pixel phones, which is a very good price, especially for the regular model. Apple is the Pixel Watch smart watch. It is one of the most expensive Android smartwatches and is $100 more expensive than the Galaxy Watch 5. Does Google expect users to pay such a price to buy a smart watch mainly because of the company's brand reputation?

In addition to the price, Google has also copied Apple's approach in terms of using exclusive bands. Apple has a long history in the field of smart watches, and due to the high sales of Apple Watches, users can easily choose from several different strap models. But since Google is new in this market, it is certainly difficult for buyers to get a variety of items.

Apple products are expensive and there is no doubt about that. But users are willing to pay such amounts because they are very fond of the Apple brand. But when you take brand positioning and importance out of the equation, less people will pay the same amount to buy the gadget. The Google logo and the shapeless Pixel brand are not as important as the Apple logo and the iPhone brand.

Strengths of Google

BingMag.com Google is not Apple and should stop imitating this company

Google has many strengths and should focus on them. For example, we can refer to Pixel A series phones. These phones have reasonable prices and use some features of flagship models. The newest model of this family, the Pixel 6a, has gone to the market with a price of $449, which is, of course, a little more expensive than the cheapest iPhone. However, we must note that the new iPhone SE generation has a very old design and a small screen 4 It uses 7 inches. Meanwhile, Pixel 6a has a modern design and is equipped with a 6.1-inch screen. In this context, we can point to other successful Google hardware products such as Chromecast and Nest Mini speakers, which have a very reasonable price and have been widely accepted.

Moving in a different direction

Generally, Google's strong point in the field of hardware is offering attractive products at a reasonable price, which has a better experience than its competitors. They bring better. Pixel A series phones are a clear example of this approach. In the field of software, free products such as Gmail, Google Driver, Google Photos, and other such items are extremely famous and popular. In any case, although Google wants to become a very important brand in the field of hardware products, but The reality is that this company will probably never be able to achieve such a goal. Therefore, it is better to abandon the pattern of Apple's strategy and walk on your own path.

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