Google is delaying the plan to remove third-party cookies until late 2024

According to the latest published information, at least two more years will be required to remove the tracking cookies, fingerprints and other technologies that collect information and behavior of users on various websites with the purpose Ads are tracking, wait. The Privacy Sandbox technology of the Chrome browser is supposed to replace these third-party cookies. We should mention that Google announced its decision to phase out support for third-party tracking cookies in Chrome over two years, beginning in 2020.

BingMag.com Google is delaying the plan to remove third-party cookies until late 2024

According to the latest published information, at least two more years will be required to remove the tracking cookies, fingerprints and other technologies that collect information and behavior of users on various websites with the purpose Ads are tracking, wait. The Privacy Sandbox technology of the Chrome browser is supposed to replace these third-party cookies. We should mention that Google announced its decision to phase out support for third-party tracking cookies in Chrome over two years, beginning in 2020.

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In this context, "Anthony Chavez", the vice president of product management and privacy of Google Privacy Sandbox, announced in a post: "Now we plan to gradually remove it in the second half of 2024 Let's start Chrome's third-party cookies." Google had previously announced that the removal of third-party cookies is subject to interaction with regulatory bodies, including the UK's Competition and Markets Authority (CMA), and that this program will be delayed until 2023. But Google's current development approach has received approval from the UK's Competition and Markets Authority (CMA), so the company could implement its decision in 2024.

Google is seriously testing a new set of APIs. (including some you may have heard of, such as Fledge or the Topics API) that claim to strike a balance between privacy and the continued, targeted advertising activity that is core to the business. In fact, these APIs are considered marketing strategies and make it possible to check feedback and ad views without tracking user behavior across different websites.

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BingMag.com Google is delaying the plan to remove third-party cookies until late 2024

Developers now have access to test APIs on their sites and apps, and if the version You are running Chrome browser beta, it may already be enabled for you. Google's plan is to expand the small number of users equipped with the Privacy Sandbox APIs activated in August to millions of users worldwide. Then it will gradually equip more people, including publishers and site developers, with this technology until 2023 to get to know its mechanism before the official release.

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Source: TheVerge

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