The App Store is currently one of the largest and most high-quality stores available exclusively to Apple users. This store, which was officially launched in 2008, earns most of its income from the sale of games, but this year, after 14 years, this trend has changed and the applications have succeeded in bringing more income to the American company, breaking with an unprecedented tradition.
According to the information published by the Sensor Tower Institute, it seems that the willingness of users to pay for and buy non-game applications is much higher, and as a result, we see that Apple's income from their sales is relatively higher than the amount that the games were able to get. . Since June 2014, the sales of non-game applications have grown by about 40%, which is very significant. continued. Last month, about 50.3% of App Store users paid for apps such as Netflix, HBO, YouTube, and TikTok, and one of the main reasons for this was the desire to buy subscriptions.
Apple's revenue In the American App Store, the amount of applications was about 3.4 billion dollars, while the sales of games were 3.3 billion dollars, which, of course, is not a big difference, but this small amount is enough for applications to break an unprecedented tradition. /p>
Of course, this statistic is only limited to the same App store. In fact, in Google Play Store, the situation is the opposite. games are still making more money and the gap is huge. According to published data, games in the Play Store generated $2.3 billion in revenue, while non-game applications only earned Google $1 billion.
This statistic shows how much Apple has done in satisfying customers to pay for the right. Subscription for a series of applications has had a successful performance that has been able to attract them to pay this much for their desired application. Now, Apple has made its ecosystem not only more powerful than before, but in this ecosystem, it has users who make up a large part of the company's profit every year. Google had 65 billion dollars in the first half of this year. Meanwhile, Android users spent $21.3 billion on apps, which is 7.4% less than the $23 billion seen in the first half of 2021. The revenue of the App Store was 41.4 billion dollars, which shows an annual growth of 22.1%.