After the US government imposed a ban on Huawei, sales of Huawei handsets have dropped significantly and now the company has a large presence in the mobile market. does not have. Meanwhile, Chinese companies have been able to fill this gap to a large extent. According to published reports, more Chinese companies' attention to the flagship and high-end handsets market has led to an increase in the average price of mobile phones in the Chinese market.
Above $ 600, they have only been able to capture 36.5% of the Chinese market, while their market share in 2020 was about 45%. Despite the strategies that these companies have adopted to increase sales of flagship phones, they seem to be still struggling with Apple. The most important strategy of Chinese companies is to provide users with several flagship models so that they have more choice in this field. For example, we can mention the Xiaomi 12 series, which consists of 12 Pro, 12 and 12x handsets, and soon the 12 Ultra model will be available.
The companies in question may be able to reclaim a share of the flagship phone market share from Apple this year, but this will certainly not be easy. According to Counterpoint, in addition to improving the supply chain, Chinese companies need to pay more attention to key features such as display, photography and gaming experience. LTPO displays, for example, have received a lot of attention recently. This technology allows the phones to bring variable rate refresh, thus increasing battery life. For example, the iPhone 13 Pro Max, thanks to this feature and of course other factors, has a lot to say in terms of battery life, and only a limited number of Android phones have been able to beat the iPhone in this regard.
Photography It is becoming more and more important for users. Although companies have invested heavily in improving image processing, the importance of camera hardware should not be underestimated. For example, the GT2 Pro reel uses two high-quality 50-megapixel cameras, and it has a lot to say. Also, millions of users around the world spend a lot of time playing various games with their phones these days. For this group of users, it is very important that the phone in question can provide good performance for a long time and not get hot.
Although this report specifically mentions the Chinese market, but in general Chinese handsets in global markets have not yet been able to achieve widespread success among the flagship handsets. One of the most important advantages of Apple over its competitors is that it offers a very attractive ecosystem. Although companies like Samsung and Xiaomi have made great strides in this area, they still have not been able to catch up with Apple.
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