Apple stopped the plan to increase the production of the iPhone 14 series due to low demand

Bloomberg reported, quoting informed sources, that Apple has stopped plans to increase the production of its latest flagship phones, the iPhone 14 series, after the anticipated demand did not materialize.

BingMag.com Apple stopped the plan to increase the production of the iPhone 14 series due to low demand

Bloomberg reported, quoting informed sources, that Apple has stopped plans to increase the production of its latest flagship phones, the iPhone 14 series, after the anticipated demand did not materialize.

  • iPhone 14 Pro models may capture 60% of the flagship market

According to reports, Apple has told suppliers that the plan to increase iPhone assembly 14 to cancel 6 million devices in the second half of the year. Apple raised its sales forecasts in the weeks leading up to the iPhone 14 launch, but it appears that actual demand has not been as strong as expected. According to the current situation, Apple plans to produce 90 million smartphones this year, which is almost the same amount produced in 2021 and in line with the company's initial forecast this summer. The Chinese market is also affecting Apple's sales, as it is said that the purchase of iPhone 14 series models in the first three days of release has decreased by about 11% compared to last year's iPhone 13 series. In general, factors such as inflation, fear of recession and the war in Ukraine are all affecting the global demand for consumer electronics, so that according to figures published by the International Data Corporation (IDC), the market is expected to Smartphone sales this year will decrease by 6.5% to 1.27 billion units.

BingMag.com Apple stopped the plan to increase the production of the iPhone 14 series due to low demand

As Earlier in the news, we saw that the demand for iPhone 14 Pro models is higher than iPhone 14 with a lower price, and according to reports, Apple has told one of its suppliers to allocate the production capacity of non-Pro iPhone 14 models to the Pro models of this series. "Ming Chi Kuo", one of the veteran analysts of Apple products, announced in a report last week that Apple will increase the production of iPhone 14 Pro models due to high demand and very good reception by users. According to him, iPhone Pro models have performed better, and this year this rate is slightly higher than previous years. Also, the new iPhone 14 Plus model is apparently not very well received by users, because this smartphone comes with The iPhone 14 has delivered very low pre-order numbers, suggesting that Apple's policy may have backfired on these two new standard models. Naturally, features such as a better main camera, newer processor, more beautiful appearance, always-on display and other things create very clear differences between the pro and non-pro iPhone 14 models, and this move by Apple to increase the distance between the pro and standard iPhone models causes It has been done so that more users are driven towards more expensive models.

  • iPhone 14 Pro against 13 Pro; Different display and relatively better performance

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