Apple Maps may start showing ads in search results next year

As it seems, Apple wants to display ads as a result of searches in the Maps app starting next year.

BingMag.com Apple Maps may start showing ads in search results next year

As it seems, Apple wants to display ads as a result of searches in the Maps app starting next year.

If you remember, some time ago there was a news that Apple wants to display ads in a series of its applications in the near future. Of course, we don't mean the annoying examples that show you when you download a random app from the store. For example, when you are traveling and you want to go to a good restaurant around you, in your search results, the name of a series of restaurants will be displayed for you in the form of advertisements.

As it seems, a series of Companies are paying Apple so that the American company will display their name at the top of the search results. This feature was supposed to be added to Apple's default book application, but for now it seems that it is the Maps application that will receive it much sooner.

BingMag.com Apple Maps may start showing ads in search results next year

According to Mark Gorman, one of the senior reporters of the authoritative website Bloomberg, Apple's development team is working on a version of the Maps application with the ability to display ads, in order to make it available for public use next year. We have already heard that the company has developed an in-house version of Maps with the ability to display ads and is investigating it, so we are almost certain that we will see something like this next year.

Of course, Apple Maps will not be the first Apple application with the possibility of displaying advertisements, because when you open the App Store, the situation is the same, and advertisements are displayed in the search results you do. In this way, by paying an amount to Apple, the developers ask the company to place their application or game at the top of the searches. The same thing is going to happen in the Maps app.

Apparently, Apple wants to work more on its advertising department and expand it. Currently, the income that is obtained in this way for the American company is about 4 billion dollars. However, Apple's head of advertising, Todd Tersey, is looking to increase that amount to $10 billion per year. It means that it earns 2.5 times the figure that Apple has now, which may even be more than this amount considering the programs that Apple has.

It is also possible that banner ads small to be displayed in different applications. For example, the name of a restaurant should be displayed in the corner of the screen when you open Apple Maps. Now we have to wait and see what Apple's plan is exactly.

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