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Why did Square Enix sell its Western studios?

BingMag.com Why <b>did</b> <b>Square</b> <b>Enix</b> <b>sell</b> its <b>Western</b> studios?

It seems that the gaming world can not live long without the news of buying a studio. The latest case of this news was strange for many reasons. Also, no one expected this purchase. Square Enix suddenly sold its Western studios to Embracer. These studios include Crystal Dynamics and Eidos.

  • Square Enix sells Tom Reader and DosX and their studio

Note The important thing is that these studios have made some important game series such as Tomb Raider and Deus Ex. In general, this move will bring Square Enix out of the Western gaming market. This means that the company will focus on its own Japanese titles. This may not be the case with Square Enix right now. However, it shows that the company is thinking of changing its revenue generation policy.

BingMag.com Why <b>did</b> <b>Square</b> <b>Enix</b> <b>sell</b> its <b>Western</b> studios?

Square X is one of the largest game developers and publishers.

Lewis Ward, a researcher in the gaming industry, says that Square Inx's revenue has been good during this time. . That's why it's irrational to sell your companies. It's strange why he sold at this cheap price. Also why titles with this degree of importance have lost. "My problem is that the two studios, which made more than $ 2.4 billion, will sell for $ 300 million," says Ward. This is not profitable for the company at all. It would have made sense if Ambricer had offered a great price, but the company did not. Especially now that the studio market is so hot. So the $ 300 million price tag is not reasonable at all.

This purchase is similar to what happened to Activision. Activision fell sharply after the incident and Microsoft bought it. So the only reason to buy these two studios cheaply should be to have a problem with them.

Another gaming researcher, Piers Harding, believes that this is another way to small Is Square Enix Company. By doing so, the company is focused on its own projects and can achieve its long-term goals. It is possible that the company's other investments have prompted it to sell its Western studios. "Square Enix has been thinking about selling this part of its company for a long time," Pierce said. The reason is to focus on future projects. The point is that the company could not make much money from Western studios. For this reason, it is thinking of building a small company, but it is better to make a profit and progress.

In addition to the overall growth of the company's system, Square Inx intends to improve in the field of blockchain and artificial intelligence. These will make it stronger as a company. Making big titles like Tom Rider pushed the company away from its original goals. For this reason, Square Inks decided to sell the two companies because of its priorities.

BingMag.com Why <b>did</b> <b>Square</b> <b>Enix</b> <b>sell</b> its <b>Western</b> studios?

It looks like the publisher of Tom Rider Square Inx will not be the next title publisher. However, Ward believes the move is to bring Square Inks back to Square one. It seems that the company intends to pay more attention to its Japanese titles and studios. The bottom line is that Square Inks did a lot of damage to Marvel Avengers. Crystal Dynamics's titles have been selling better, yet both companies have contributed to the overall loss of Square Inks. It was them. This means that the poor performance of these studios was prominent in the gaming community. With the exception of Tom Ryder, which performed well, other titles like Avengers were not good at all. The Square Inex mobile section also had nothing to say. Square Inc. did not provide detailed information on how each studio performed. In general, it can be said that the company was not satisfied with the performance of its Western studios.

With this acquisition, Embryser took another step towards becoming the largest publisher. Ward explained:

Tencent is keen to buy other studios. However, the embryo can not be ignored. The company is also looking for different studios with a bright future. Also, it has grown a lot during this period. That's why it invests in specific studios.

Currently Ambriser is in good condition. This means that he has regained most of the money he has invested. In fact, the company invests heavily in a studio before it sees results. In a way, it can be said that it takes a very big risk. However, this approach has worked well so far.

BingMag.com Why <b>did</b> <b>Square</b> <b>Enix</b> <b>sell</b> its <b>Western</b> studios?

The acquisition of these two Square Inks studios by Embryser has given more titles to this very large publisher. If the titles offered by Crystal Dynamics and Idos sell well, the company will easily make the money it has invested in.

Currently, the competition for different studios is fierce. Sony and Microsoft are both buying big studios like Activision and Bungee to save their shares. It's good and bad for small studios to be bought by big companies. If we look at the half-full glass, companies have more capital and can work better. On the other hand, they will be supported.

The half-empty glass is where large companies often force smaller companies to submit a title on a certain date. Whether the game is complete or incomplete must be released at a specific time. For this reason, we will see many incomplete titles. It is also possible that they hinder the creativity of a studio. For example, a studio that was strong in the first person shooter field now has to deal with this style constantly. Because big companies value profit more than creativity.

Square Inx has been more about the company's future and priorities. That's why he decided to separate himself completely from the Western market and focus on what he specializes in.


Source: Gamespot.com

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