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Playstation with new management; What are Sony's plans for the ninth generation?

BingMag.com Playstation with new management; What are Sony's plans for the ninth generation? Playstation with new management

What are Sony's plans for the ninth generation?

November 2, 1400 Mohammad Zamani

After Sony's huge success in the eighth generation of game consoles, which was accompanied by many records for PlayStation, the company has entered the ninth generation of home consoles with a full hand for a year; A generation in which Sony's rivals have entered much more prepared this time. That's why Sony needs new policies and programs to replicate its successes and, of course, keep pace with industry developments and invite new people to its target audience.

In the eighth generation of home consoles, Andrew House (2011-2017) and briefly John Codra (2017-2019) as President of Sony Interactive Entertainment, Sean Leiden as US Chief of PlayStation, Jim Ryan, as head of PlayStation Europe, and Shohi Yoshida, as head of PlayStation Studios, played key roles in Sony's vision for the video game and PlayStation 4 console.

In 2019, on the eve of the entry of the ninth generation, Jim Ryan, who was previously the European director of PlayStation, took over the previous duties of Kodra and Andrew House and was appointed CEO of Sony Interactive Entertainment. Some time later, Sean Leiden resigned from his post to reduce his workload, but no one was appointed to replace him, so that the various departments of PlayStation would all be supervised by Jim Ryan. In this regard, Shohi Yoshida, a popular and experienced Sony player, resigned from his position and decided to start the PlayStation Independent Games section, so Herman Hallst replaced him, thus leading the PlayStation under the supervision of two European men who They have a lot of experience in this industry, let it be done.

In the past, Sony was better known as a Japanese company, but today they insist on introducing themselves as a global company. Many fans, however, believe that PlayStation has taken a more American approach these days and has moved away from its Japanese roots. Unfortunately, some of this is true, but if we want to take a closer look, we need to take a closer look at Sony's current approach to Europe.

Although Jim Ryan has proven that he sometimes makes controversial and erroneous statements in speeches and interviews, he has a long history in his work and has kept the name of PlayStation at its peak in Europe for many years. He was one of the people who made PlayStation 1 popular with PlayStation 1 and PlayStation 2 with his programs. Under Ryan, it was still very popular. So far, he has had a successful performance for Sony and the PlayStation 5 console.

BingMag.com Playstation with new management; What are Sony's plans for the ninth generation?

Although there have been changes in the industry and, as a result, changes in Sony's plans, there are still many similarities between the current macro-management policies and the previous management of PlayStation, and there has been no major change in this regard. However, if we want to describe these developments in more detail, we must say that the current management is continuing the macro policies of Sony in the previous generation and, of course, new policies that have been adopted in line with the current developments in the industry.

We will continue to look at Sony's plans for the next generation from different angles and examine what plans Jim Ryan and Herman Hallst have prepared for the PlayStation and what direction they will take.

Expansion of PlayStation Studios

If not the biggest but we can easily say that one of the biggest assets of PlayStation that distinguishes it is its in-house studios. This is a multi-generational fact that has been proven to players. Naturally, Sony also values this important asset. Since the end of Sony's previous management period and since the beginning of the current period, Sony has taken two important approaches to its in-house studios; Organic growth and inorganic growth. Inorganic growth is the acquisition of new studios, which we will examine in more detail below. However, organic growth goes back to the internal growth and expansion of PlayStation Studios.

When these studios have created such value for PlayStation, it makes sense that Sony would want to invest more in them and make a profit. More slow. Since the introduction of such an approach by Sony, the expansion of studios and the number of their hires has greatly increased. Studios like Guerilla Games and Insomniac Games are in their best condition and have grown a lot. The guerrillas recently moved to an even larger location. This is not just true of Sony's big studios. Even studios with fewer members have expanded relative to themselves. For example, several months ago, the director of Media Molecule Studios stated that Sony would increase its support for the studio and help them attract more creative forces.

Work on several projects.

This practice is also effective in creating games. We are in a time when the process of making first-class games that we expect from many Sony studios takes a long time, and this can reduce the number of games in a studio over a generation. The expansion of PlayStation Studios is important for gamers in this regard, as it could allow them to work on several projects in parallel - albeit at different scales. Of course, this may not be the case for all studios, and some of them still want to focus on making a work.

They point out that the development of works such as "Uncharted Last Legacy" and "Spider-Man: Miles Morales" provides both fresh and engaging content from popular games to fans, and is a little easier to develop for the game development team. These works can be offered between the original and larger versions and reduce the distance between the two large and expensive parts of a collection. The expansion of the studios will play a big role in the development of such works.

BingMag.com Playstation with new management; What are Sony's plans for the ninth generation?

We all know that Insomniac Games Studio One It has the best returns in the whole industry and has always worked on the development of several projects simultaneously. The studio has proven the same thing in the short time since the beginning of the ninth generation with the release of two new games, Miles Morales and Recht and Klank, a few months apart. According to job advertisements and even official announcements, we can see that some other PlayStation studios are also planning to take this step. Santa Monica Studios, which has only been developing the God of War series for years, is currently developing a completely new series that looks set to be directed by Corey Barlag; The director of God of War 2 and God of War 2018.

On the other hand, Insomniac Games has already introduced two completely new games and may even have a smaller project in hand. Have development. In addition to releasing Horizon Forbidden West in early 2022, Dutch studio Griella Games has been pursuing the development of another game for one or two years, directed by Simon LaRoche, director of Rainbow Six Sage. According to reports, we are almost certain that Nate Dogg Studios is currently developing several different projects. However, it is natural that these different projects are in different stages of development.

BingMag.com Playstation with new management; What are Sony's plans for the ninth generation?

In addition These, the expansion of these studios by attracting creative and talented people as well as the carbald management forces can have a very positive impact on the working space of the studios and both improve the quality of the works and make the working conditions healthier for the members. For example, Nate Dogg executives recently announced that the increase in managerial positions for the studio has led to better project oversight and an important part of the crunch problem (working longer than working hours for long periods of time). p>

Plan to buy and acquire new studios

Although fans of Microsoft and Sony are eager for the two companies to acquire studios or even major publishers, the reality is that The merger or acquisition of studios, especially publishers, by very large companies is not inherently a good thing. After seeing this in the movie industry over the years, now seems to be the turn of video games. No matter how much we oppose this practice, unfortunately this issue is inevitable and does not go back only to Microsoft and Sony, and now in this competition, important players such as "Embryser Group", "Tencent" and "Electronic Arts" are very active and other technology giants and leaders Like Amazon, Google, Netflix and perhaps in the future Apple are on the verge of entering the competition seriously. However, sometimes this also has positive consequences.

Maybe two or three years ago, when the process of acquiring studios between large companies was not yet widespread, we did not think that Sony would have five new studios in one year. Add to its in-house studio collection and still speak of its interest in attracting other studios. Although we have talked about the badness of this procedure in general, so far the process of PlayStation in the acquisition of studios has been a positive and useful process, which I will explain in the following. However, there is no guarantee that this positive trend will continue.

When it comes to acquiring studios or big companies, gamers - especially fans of Microsoft and Sony - are a list of well-known companies. They name their big games and talk about their desire to have those companies, and especially their games, owned by their favorite company.

When buying a studio, it is the game development teams that matter in the process, not their game list.

Obviously, with the purchase of a company, the royalties of its games are also transferred, but this is a small part of the story. When a company or studio is acquired, that company's games are not purchased, but it is the team within the collection that is acquired. In the first place, it is the game development teams that are important in the process, not their game list. Sometimes you may buy a studio that has the best games but you can not work well with the members of that collection and sometimes a studio may not have developed the best games but you see and know a lot of potential and interaction among its members. They can provide the best work with your support. Naturally, the second studio is a better buy. That's why Sony is moving to a studio like FireSpright. They only have one fairly good game in their repertoire, but Sony has seen potential in their team and they are now building at least two first-tier games. And I called it useful. So far, Sony has focused on studios that have worked closely with them in the past, or at least seen great potential in their future. Of course, this trend will definitely change in the future, and maybe Sony will go to studios with which it has less cooperation, but we hope that, like the current approach, in the first place, it will consider the members and team of those studios.

BingMag.com Playstation with new management; What are Sony's plans for the ninth generation?

It is natural for any company that decides to take over a new studio or company - be it Sony or Microsoft And whether Embryser Group, whose purchases are more bizarre, has a clear strategy and purpose for doing so. What matters, however, is what the goal is in the first place and how useful it is in the second place. As for Sony, they have stated several times in the last few years that they will always open the possibility of acquiring new studios, but their priority is the studios that have worked closely with PlayStation in the past. However, after the latest acquisition of PlayStation, BluePoint Games Studio, Herman Hallst, President of PlayStation Studios, explained: "They have games, and we see creative content, new and diverse experiences in their work." Of course, if we look at the same studios that Sony has acquired this year, we see the name "Nixxes" studio, which has exactly the same conditions. It is true that they helped the Guillaume Games develop the Kilson Shadoffal game by the time the PlayStation 4 was released, but Nixes was not originally a studio that had worked with Sony in the past and was known for that. Therefore, this trend seems to continue to some extent in the future. Now that studios like BluePoint Games and Hausmark or even to some extent FireSpright, which many considered possible, have been acquired, it has become difficult to guess at Sony's possible future options. We may still consider options like Arrowhead Game Studios possible, but I prefer not to anticipate this.

BingMag.com Playstation with new management; What are Sony's plans for the ninth generation?

However, it should be made clear that, given the state of the industry, any option can be considered at this time. Naturally, Sony has a bigger risk of big purchases than Microsoft, but they have the ability to do so. In fact, it is the companies' prioritization that matters more than the financial cost. "I think you (Sony Pictures) will continue to see mergers and acquisitions, but I think the next area where big mergers and acquisitions will take place will be video games," said Sony Pictures CEO.

This is not unique to Sony, of course, and it seems that what he is talking about is more generally related to the current state of the video game industry, but it is clear that Sony's policy will be in this direction as well. If you remember, they wanted to buy Leyou for over $ 1 billion last year, but Tencent refused. Some time ago, Sony announced that it had allocated 2 trillion yen ($ 18.39 billion) for strategic investments over the next three years. Of course, strategic investments are related to various factors, but acquisition and integration are also an important part of it. This figure is also intended for the entire Sony company, which includes the gaming, cinema and music sectors. However, according to the chairman of Sony Pictures, it is possible that a significant part of this investment will be made in video games. $ 18.39 billion, a huge figure, indicates that Sony has many plans to invest in its various segments over the next three years, including video games.

New games from PlayStation Studios >

Sony has always been known in the video game industry for providing the best conditions for its in-house studios and giving them a lot of freedom of action. Therefore, the future direction of in-house studio games does not necessarily depend on one person, and much of it is drawn by the studios themselves. However, the person in charge of running the PlayStation studios plays an undeniable and important role in this direction. For this reason, to predict the future of PlayStation games, it is best to first talk a little about Herman Hallst, the director of PlayStation Studios.

  • Learn more about Herman Hallst; What goes on in the mind of the director of PlayStation Studios? To capture him, Holst served as director of the Guerrilla Games studio. During his tenure at Griella Games, after the release of Kilson 3, he decided to pave a new path for the future of this Dutch studio. It is a huge risk that he, after works such as the Kilson series, which was made in the style of first-person shooter and with a dark atmosphere, will suddenly move towards a completely new free world work with a brighter atmosphere and small elements of the role-playing genre. He did management at Griella Games and, of course, received a positive response, and with his team released one of Sony's most successful new eighth-generation works.

    He considers it completely new (new IPs) and this issue, along with his good record in management, probably played a big role in his selection for this position. He said in an interview a few months ago that more than 25 different games are being made by PlayStation Studios, half of which are brand new titles. Another important thing about him is that he has a history of managing one of PlayStation's in-house studios, and in that sense he has a good understanding of PlayStation's in-house studios and can interact well with the directors of other studios.

    Herman Hallst and Jim Ryan wants to make the audience think that PlayStation Studios games are all among the best games and nominees for the award of the year. Examining the interviews of Jim Ryan and Herman Hallst, we can see another important aspect of Sony's focus on PlayStation Indoor Studios games. Clearly, for any publisher, the huge profitability of a game is very important, and the same is true for Sony. . 4 5 .

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