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Microsoft is looking for new ways to promote in-game games

BingMag.com <b>Microsoft</b> is <b>looking</b> for <b>new</b> <b>ways</b> to <b>promote</b> <b>in-game</b> games

According to some reports, Microsoft is considering implementing ads such as billboards or posters of real products in its free games.>

As reported by Business Insider, the tech giant is looking for more opportunities to increase developers' profits from free video games. "One source speculates that Microsoft is not currently interested in reducing advertising revenue because it wants to provide more revenue opportunities for developers who make free games," it said.

Microsoft knows that this action may provoke bad reactions from some players. In particular, because free-to-play games (free-to-play) already have strong revenue streams, and some of them benefit greatly from in-app payments.

Two sources told Business Insider: "Microsoft wants to be cautious and wants to create a private market where only certain, select brands can place ads in games in a way that does not disrupt the gaming experience."

BingMag.com <b>Microsoft</b> is <b>looking</b> for <b>new</b> <b>ways</b> to <b>promote</b> <b>in-game</b> games

Business Insider claims that sources have told them that Microsoft 's initial plans to implement the ads include items such as digitally rendered billboards in a racing game. The source noted: "Internal sources have not been able to determine whether the Xbox will offer other types of in-game ads, such as avatar skins or video ads that play in game lobbies. Informed sources have also not yet been able to determine whether Microsoft has yet made this offer to advertisers for the Xbox. We have seen much less consoles. In 2008, Democratic presidential candidate Barack Obama used Burnout Paradise to broadcast campaigning for the upcoming election.

While less common in most modern game genres in the modern era, titles Competitions and sports are full of various billboards for real products, usually as a result of a real-world marketing deal. The NBA 2K Series includes a long list of product promotions as part of their ongoing basketball game deal. These ads will be updated throughout the season.

For now, if this claim is true, we just have to wait and see how Microsoft intends to implement these potential ads. . However, it is natural that we should be very concerned about the possible consequences of this at this time.


Source: VGC

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