The increase in the price of PlayStation 5 will have the least effect on the sales of the console

Analytical and statistical company Ampere Analysis has predicted that the recently announced increase in the price of the PlayStation 5 will probably have the least impact on the sales of this console.

BingMag.com The increase in the price of PlayStation 5 will have the least effect on the sales of the console

Analytical and statistical company Ampere Analysis has predicted that the recently announced increase in the price of the PlayStation 5 will probably have the least impact on the sales of this console.

On Thursday, Sony said that it has made the difficult decision to increase the price of the PlayStation 5 in Europe, Japan and parts of North America, citing the challenging conditions of the global economy. Although this price increase has not been done for America and the price of the console has remained the same there. In video games, he predicted that increased demand for Sony's ninth-generation console means the company is unlikely to change its sales forecast for the PlayStation 5.

He wrote about this: In While we believe that the price increase will be a disappointment for people who have not yet managed to purchase the PlayStation 5 console or were preparing to purchase it these days, on the other hand, the demand for Sony's console is high. This means that this price increase of around 10% will have minimal impact on console sales in most markets. We expect Sony's sales forecast for the PlayStation 5 to remain unchanged."

BingMag.com The increase in the price of PlayStation 5 will have the least effect on the sales of the console

Sony during the fiscal quarter First, it shipped 2.4 million PlayStation 5 units, which was lower than the company's expectations, but the company announced last month that there was no change to its previous forecast of 18 million console sales for the current fiscal year.

Hiroki Totoki, the company's chief financial officer, announced during the explanation to the investors that the company was not able to meet the consumer demand for the PlayStation 5 due to the lack of parts as well as supply chain problems. Both of them are expected to improve over the course of the year.

Harding-Rolls continues: "Given the fact that PlayStation 5 has been severely limited in console supply since launch, and many consumers are unable to are not buying Sony's latest console, and the fact that Microsoft has yet to show any signs of raising the price of its Xbox Series X, there is no doubt that this increase Price will be a difficult decision. However, with inflation and price increases through the parts supply chain, much of which is priced in US dollars, along with continued high costs in distribution, Sony is now forced to pass on some of these cost increases to maintain hardware profitability targets. He adds: "The increase in the price of PlayStation 5, although it has a wide range, but in There are markets where the impact will be felt the most with an added layer of pressure from the strength of the US dollar. The price increase is done in at least 45 global markets, but due to the strength of the US dollar, we do not see this price increase in the United States. The United States is the largest sales market for consoles, and in this market there is the most and closest competition between Sony and Microsoft. Increase the Xbox Series X. Entering the winter holiday shopping season, Microsoft will no doubt take advantage of Sony's price hike to convey the value of its console for the price, especially with the Xbox Series S and Gameplay. In this way, this move will bring an advantage to Microsoft."

The analytical and statistical company Ampere Analysis estimated in the past that the sales ratio of PlayStation 5 compared to Xbox X and S2 is 1 to 1, which It shows that the sale of the PlayStation 5 console is twice as likely.

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