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Hot take: The empty space of E3 is felt

BingMag.com <b>Hot</b> <b>take:</b> The <b>empty</b> <b>space</b> of E3 is felt

In the "Hot Pick" content series, we are going to share a series from the words of Yahtzee Croshaw, one of the most knowledgeable and experienced critics and satirists in the game field. Let's take a controversial view of the current state of the game industry and see if there is a problem in the game industry, where its roots go back to. Stay with us.

There was no E3 event this year. As in the previous year and the year before, the E3 ceremony was not in use. The reason was the deadly global pandemic that left millions of dead and people for some reason were wary of the ways to prevent it. Maybe next year's E3 is in the works, but God knows how it will be held. Maybe it will only be held digitally or maybe it will be held as a holiday in one of the Holiday Inn hotels. It may sound strange for me to say this, but I miss E3. At least I think I would have preferred E3 to the confusing system we have now for game announcements, where the bigwigs in the game industry broadcast a live stream of trailers for all the games you'll be able to play this year. (By the way, this year means after a delay of four or five years).

It is easy to say bad things about E3. I know this well because I've done it a lot over the years. I think for most people, the E3 of the past is not much different from the pseudo-E3 of the present hell. For those sitting at home, E3 has always been synonymous with the release of a bunch of new trailers on YouTube and the over-excitement of a bunch of nerds. Before 2019, this was my idea of E3. Every time it came time to produce an E3 episode of Zero Punctuation (Yatzy's web video series), I simply went through a list of all the products that were announced and watched their trailers one after the other. I couldn't watch any of the live performances because it was too excruciating to see anxious game developers making big promises, celebrities looking like awkward patches, and corporate executives appearing in front of people with the confidence of psychopaths. It's as if the stupid publishers installed a camera in their bathroom to rub their genitals with soap in front of our faces.

BingMag.com <b>Hot</b> <b>take:</b> The <b>empty</b> <b>space</b> of E3 is felt

But my approach changed in 2019. The reason was simple: that year was the first year I attended E3 in person. I expected the worst. If we liken the hype created by E3 to a volcano, I knew I was at the base of it. I assumed that it was going to be nerve-racking and boring. Some of my colleagues warned me in advance that it was probably going to be nerve-racking and tiring. When the first day arrived and I met the rest of the group, we all grumbled about how nerve-wracking and exhausting it was going to be. And you know what? It was nerve-wracking and boring.

You probably expect a "but" after the above sentence, don't you? No, there is no "but". Of course, in some ways, Butti was involved, because this word means buttock, and this experience caused a lot of pain. We all had to wake up early in the morning and then spend the whole day running from one demo and interview to the next demo and interview. Then we had to go back to our two-bedroom Airbnb that the six of us shared and edit videos until midnight. Of course, the rest of the group did these things; I was the superior gene, so I had a separate room and I went to bed after dinner. But the next day, I was the one who had to appear in front of the camera and I improvised with a sober attitude about all the nonsense we looked at, so in the end justice was done. It was boring, but it was the same for everyone. I've always thought the main reason E3 exists is simply to benefit publishers; I thought E3 was where Sony and Microsoft and EA and Ubisoft and the rest would get together and arrogantly mislead the nation about new products they're going to release and laugh at us media workers who have to pay attention to their bullshit. But when we went through the many unplayable demos, in front of each of them, a dumb person stood and repeated a series of repetitive and boring explanations that he had repeated 200 times that day, and we were also left with crazy questions about why these days everything We were tormenting him, I realized that this matter is as unpleasant a responsibility for us as it is for them.

BingMag.com <b>Hot</b> <b>take:</b> The <b>empty</b> <b>space</b> of E3 is felt

In fact, the publishers probably thought that E3 was there for the benefit of us media people. At E3 we could have sat on our stained butts and ordered them to Let them come and search for our pleasure and if their efforts to entertain us were not enough, we will embarrass them in our articles and videos. That's why Nintendo didn't care about performing live on stage, and Sony apparently decided to start this process in 2019. They would rather sit at home and stream pre-recorded announcements because then the power is in their hands. From their territory, they can broadcast carefully edited videos to their liking and not run the risk of being booed by a raucous audience.

E3 was something of a balancing act. All the publishers had to get together at a certain time and place on neutral ground and show something that would get everyone else's attention, or everyone would metaphorically throw tomatoes at them. To participate in E3, publishers have to give up a little of their power and control. Their technology might interfere with their live performance. All the journalists of the game industry were present at the ceremony and played the demos of the games that the publishers wanted to create hype around; Might as well play the demo and see what the crap is. Other than that, the publishers had to do these things along with the rest of the scumbags of the game industry. That is, it was a competition. The media was supposed to informally choose one of them as the winner, so it could be a toss-up between the publishers. This made for memorable scenes. For example, once Microsoft was showing the Xbox One and in the middle he said that the console only works if you keep it on 24 hours a day and allow it to send a picture of you and your family to the FBI; He also stated that sharing the game with your friends will make it easier for someone to immigrate from the Middle East to America. Then came Sony and gave a big middle finger to their anti-customer oriented policies. This story was not limited to the announcement of new projects on the part of the nerds, but it was a kind of conversation; A great amalgamation of commitment to the customer and antagonism to the competition.

So if E3 is agonizing for journalists and publishers alike, why do I miss it? Let me answer this: Do you still go to a family Thanksgiving every year? Even if you have to drive a long way and bring a dish with you and listen to racist Aunt Dottie at the table explaining why the colored person behind the butcher's counter is the cause of all the problems in modern society. In this situation, everyone prefers to stay at home and order pizza, but they think that they have to participate in this period for the satisfaction of others - who have exactly the same thought. E3 had exactly the same function. It was a tradition. Traditions are what bring us together as a society. E3 is an event for all of us geek journalists and geek publishers alike to come together and bond over a common nerve-wracking and exhausting experience.

BingMag.com <b>Hot</b> <b>take:</b> The <b>empty</b> <b>space</b> of E3 is felt

For example, when I met John Romero at E3, despite all the bad things I've done about him over the years, we struck up a friendly relationship. In our last meeting on the last day of E3, we didn't even talk much about games. We just sat down with the devs and talked about how relieved we are that it's over. It was a nerve-racking and exhausting experience - I feel nostalgic. And that's my selfish reason for advocating its return. Because I want to hang out with a bunch of friends and be in a social situation where I can talk deeply about a subject I know a lot about without coming across as a weirdo.

However. , there's still one mystery about E3 2019 that I haven't solved: if someone doesn't have to go there for their job, what reason does anyone really have to go? As far as I could see, the non-media experience of attending that event boiled down to two things: buying a bunch of branded plastic bags and standing in line for 4 hours to experience the new Resident Evil for 10 minutes. You may call someone who is willing to do such a thing a strange person, but personally, I would describe him as: "He is late for the bus."


Source: Extra Punctuationa >

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