After a detailed and comprehensive report in the Wall Street Journal, the pressures on Activision Blizzard are increasing every day. In an unexpected and major move, PlayStation Chief Jim Ryan on Wednesday fired Activision Blizzard for failing to respond fully to allegations made against the company and its director, Bobby Kotik, to raise awareness of sexual harassment and harassment. The company strongly criticized the company for failing to deal with it, as well as for abusing women in the company, and formally reprimanded them. He said he and other Sony executives were frankly and frankly surprised to read that Activision had not done enough to address the culture of discrimination and harassment that has taken root within the company. "We contacted Activision immediately after the article was published to express our deep concern and ask how they intend to address the allegations in this article," he wrote.
Sony One of the largest manufacturers of game consoles, it has long been closely associated with Activision. After all, Activision is the publisher of great games like Call of Duty and World of Warcraft. Over the years, in addition to releasing many Activision games for PlayStation consoles, they have signed contracts with Sony to market and promote recent Call of Duty games. We've usually seen shows of Call of Duty at Sony events over the years. Even Call of Duty: Vanguard offers special content for PlayStation owners for a specific period of time. Therefore, Sony's outspoken response to this issue will definitely put more pressure on Activision and its board to respond better to these issues.
However, the pressure has not been solely from the media, players and Sony. Activision is currently under intense pressure from its employees. Last Tuesday, more than 100 employees of the studio participated in a protest rally and demanded the resignation of Bobby Kotik, and now more than 500 employees of the company have signed a text requesting such a request. However, on the day of the publication of the Wall Street Journal article, Blizzard Activision board of directors supported Kotik. However, Activision shares fell 2.5 percent in New York last Wednesday evening following the incident. . However, in the past, when fans were unhappy with the state of Cyberpunk 2077, even though it was one of the most anticipated games of last year, it decided to remove it from its store for a while and pay for the game. Return all players. They agreed to bring Cyberpunk 2077 back to the PlayStation Store six months later. Ryan stressed to his staff that Sony Interactive Entertainment is committed to ensuring that the developer and gamer community feels safe and respected. And provide a safe work environment for each employee. He called on staff to report harassment or discrimination and promised to investigate any action.
Although the board initially supported Bobby Kotik, the protests grew. Support for him has declined. A small group of Activision Blizzard shareholders, who make up less than 1 percent of the remaining stock, announced in a letter to the company's board on Wednesday that they had requested Koutik's resignation.
Jim Ryan's outspoken criticism and reaction to this was something we did not expect. Usually, the top executives of other companies try not to react in the same way to their other partners, at least in general, but in this particular case, the situation has been so dire and worrying that Jim Ryan has tried to put aside these interests and criticize the pressure. Slow down on Activision. Some time after Jim Ryan, the head of Xbox, Phil Spencer, also criticized this activation behavior.
- Blizzard's first female director resigned after only three
It is important to note that Sony and Microsoft are not just two regular partners or business partners for Activision, but as two of the largest console manufacturers, play a key role in replacing Blizzard Activision. . This is a sign of the deterioration of the situation for Activision. If PlayStation decides to somehow deal with Activision's behavior, it could pose a very serious concern for Activision's board of directors and shareholders. Given this situation, it is strange that the news of Bobby Kotik's resignation and the start of Activision Blizzard's efforts to improve the situation has not been published yet.