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Electronic Arts: FIFA's name is only 4 letters on the cover of the game and we do not need it

BingMag.com <b>Electronic</b> <b>Arts:</b> <b>FIFA's</b> name is <b>only</b> 4 <b>letters</b> on the <b>cover</b> of the <b>game</b> and we do not <b>need</b> it

According to reports from a meeting at Electronic Arts in November last year, Andrew Wilson, CEO of the company, on how to use the license On behalf of FIFA, he has actually talked about preventing the collection from expanding to new horizons.

Wilson told many of the company's employees that FIFA licenses for each year that the World Cup It does not take place, it is nothing but four letters on the game box. He also talked about how this license is not so important for the identity of the series and that Electronic Arts might work better without this very expensive and restrictive license. "It may seem a bit exaggerated, but I can argue that the FIFA brand is more of a video game than a World Football Federation," he said. Of course, we do not take this for granted and try not to be arrogant. We have worked really hard to make FIFA understand what we need for the future. Basically, what we get from FIFA in a year other than the World Cup is four letters on the box; In a world where most people can no longer even see the color of the boxes because they buy games digitally.

BingMag.com <b>Electronic</b> <b>Arts:</b> <b>FIFA's</b> name is <b>only</b> 4 <b>letters</b> on the <b>cover</b> of the <b>game</b> and we do not <b>need</b> it

Players tell us that they want more game modes, different things, beyond the usual 11-player mode, and generally different types of gameplay. I'm telling you that this is a war for FIFA to recognize the modes we want to create, because they say our license only covers private modes.

Players also want to be more broad-based. Let's expand in the digital ecosystem and be present in this space. However, FIFA licenses have prevented us from doing many of these things. Again, FIFA is just a name on the box, but they have limited our ability to expand in the areas that players want. It costs $ 5 billion to license, which is double what Electronic Arts has paid so far. In November last year, David Jackson, head of FIFA branding at Electronic Arts, described the relationship between the company and FIFA as bitter, saying the company was unsure whether it would continue with its partner.


Source: VG247

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