Since the launch of Xbox Ximps, one question has remained - does this service help or harm the sale of games? The NPD group has tried to answer this question to some extent in its latest research.
According to NPD group Matt Piscatella, the answer to this question seems to depend more on the game itself. Putting a title in GamePad can boost the consumer excitement and sales of that title, but only if the game is well-received. If the discussion about the game is not too hot or maybe only in the first week of release it has not been successful in various aspects, GamePad can reinforce the negative emotions of the audience and hurt its sales. In fact, both are possible under different circumstances.
Matt Piscatella wrote on his Twitter account: "The data still show that shared services like Xbox Ximps are helping the whole market grow. "Consumers' reaction to the games on these services seems to have intensified, which could help increase the traditional purchase of games on these services on all platforms on which they appear."
He adds:" A possible downside is that if a game performs poorly and is not welcomed, it seems that In this situation, the emotions of the audience will be strengthened, which can reduce the sales of these games. "Overall, however, these services seem to be quite positive and can be a valuable part of a successful market strategy." Piscatella concludes: The game is not going to go away in the traditional way, and as an audience there is nothing wrong with you not being interested in subscribing to these services. You can do whatever you want.
So yes, the Xbox Ximps share service can be a powerful tool, provided it is used properly. Fortza Horizon 5 recently released the first month of sales for the franchise, despite being available on the day of its release on Gimps. However, some other game games, such as Outriders, published by Square Enix, did not perform well. This shows that in this context, the quality of the game and the extent to which that effect can arouse interest in the audience's heart are influential in this regard.
Source: WccftechTags: analysts:, introducing, games, xbox, does, reduce, their, after-sales, sales