The world today has witnessed many changes and everything in the modern world is changing rapidly. Twitter, in turn, is working hard to change the future of storytelling. In fact, until a few years ago, most of us could not express our thoughts in 140 characters, especially if you were required to include one or three mandatory hashtags in your text. It was certainly not possible to include anyone's full thoughts in a tweet, so users turned to images and links.
Until in November 2009, author Rick Modi wrote a complete short story in The template was tweeted 153 posts, published on Twitter. In fact, what he did was not just select a short story and break it into chunks the size of a tweet, but he wrote his story specifically for Twitter.
Modi said there were restrictions on the number of characters. And he considers words on Twitter to be "strange and poetic limitations that are enjoyable to work with." This literary experiment, of course, had its opponents and critics, and even Modi himself said that he would prefer to publish his next story in the form of a book.
Due to the growing demand of users to tell their personal stories, Twitter is entering It is the age of storytelling. The advent of Twitter in the age of storytelling can be a truly amazing event for all of us, especially the writers of the new generations. In fact, Twitter has successfully changed the literary and fictional trends of the contemporary world. Many writers around the world now use Twitter media. They post a lot of stories on Twitter every day.
In the continuation of this article from BingMag, we examine the effects of Twitter on the storytelling process, then we review the stylistic features of Twitter stories, and finally a few Here are some tips to get you started on Twitter. Join us.
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storytelling is part of being human
storytelling is probably the most basic form of human communication. As renowned author Robert McKay puts it: "Stories reveal the archetype of a universal human experience, then wrap themselves in a unique expression and specific culture and are told in a unique way."
Mac Kay is a well-known screenwriting professor and story writer. According to McKay, stories have a structure consisting of a set of events, such as "the life stories of characters that are combined in a strategic sequence to evoke specific emotions and express a particular view of life." Events, in turn, are all about a significant change for a character.
But when it comes to marketing, it's not always the best product to win. Often, this is the best story in the business campaign of the ultimate winner.
As much as we like to make our purchasing decisions rationally and accurately, the purchasing process often depends on it. Whether we believe in the story of a brand or not. The better you can tell your brand story, the easier it will be for your customers to feel how your brand fits in with their personal narratives.
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Elements of a Story
Whether you are writing a novel or While plotting a Twitter story, all the stories have the same elements in common:
- Location: From a frustrating Sunday morning in downtown Chicago to a long time ago in a very distant galaxy, All stories take place at a specific time and place.
- Character: Everyone in the story pursues a goal. Think of your product as a character rather than just a tool or service. Then look at how your brand can be a supporting character in your customer's story.
- Storyline: This is what the characters do throughout the story when pursuing a goal They achieve it. For brands, design can begin with an initial understanding of a problem and continue until the customer uses your product to solve their problem.
- Conflict: Conflicts are what life is all about They are difficult, but they are meaningful in the form of a story. Use the element of conflict to show the audience that you understand their problems, and more importantly, how you can help them overcome them.
- Storytelling: <//> Stories have a beginning, a middle and an end. As a brand, it is tempting to immediately show people that they are happy with your product. But the right way is to use the narrative arc to relieve your customers of the dramatic stress of launching, increasing tension, and culminating your brand story. Do not touch.
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Using Twitter to Tell Your Brand Story
Thanks to Twitter flexibility, there are a number of ways you can incorporate storytelling elements into your tweets:
- From Twitter Moments to collect and manage Use multiple tweets to create a story about your topic.
- Instead of using just one image in your tweet, use multiple images in one tweet to create a strong narrative arc
- According to analytics, tweets with video have 10 times more interaction rates than tweets without video. This is because video is a great medium for storytelling and allows brands to quickly introduce the environment, characters, plot and contrast in a narrative trajectory that can last from a few seconds to a few minutes.>
- By sending a string of tweets , you can create a collection of tweets that can be read together as one story. This case allows you to break the larger story into smaller digestible sections, and allows your followers to retweet and comment on specific parts of the story that are most appealing. li>
- The Golden Rule of Headlines: Like any good press release or blog post, always write your story title at the top of the first tweet. This helps you stay focused, ensures that all important information is clear and prominent from the start, and reassures the audience that your post is as engaging as possible. Doing so is worth taking a few minutes to write down all the possible topics before you start writing a tweet, so you can see which title is best for your text.
- Quality text versus more retweets: A great story should be well written and engaging at the same time, and most importantly worth sharing. Your goal should be to make your Twitter activity both readable and worth retweeting. Ask yourself, does this tweet make sense to my audience and do they share it?
- Engage the audience: Emotions and empathy are very important in storytelling. Remember the last story you heard? How did it make you feel? Laughter, sadness or anger? Emotions penetrate the soul of the audience, they force people to act and make people share your writing. Emotions are contagious on social media.
- Story as a personal experience: People like to talk to other people. They do not like to talk to a robot or chat with a car. Make it clear to your audience that there is a real face behind your tweet.
- Interact with your audience: The best storytellers engage their audience with their work. Encourage your audience to interact with you online. Ask them questions, poll them, ask for their opinions and views. This not only helps to increase interactions and strengthen your online presence, but also gives you more information about your audience.