All online businesses these days use content production to attract customers and sell. Joe Politz is one of the authors of this book in the field of marketing and has been using the combination of "content marketing" in his work since 2001. He has given lectures on the subject in more than 10 countries. New Burt is one of the oldest in the field of marketing. He was one of the first to notice a new tsunami in marketing, and he believed that businesses should either learn to keep up with the new wave or sink under it.
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