Why have romantic comedies brought back the stars of 20 years ago?

Welcome to Noticed, the cultural trends column in Vox magazine. Recently, there is a trend that you can see everywhere. Let us explain to you. First of all, what is this trend? Romantic, low-value and low-budget comedies that we no longer had the eyes to see are back in theaters. Now the twist of the story is that all those actors who used to play in this style of movies and these movies were regularly on the cinema screens, have come back and taken over this genre. The stars of the 1990s and 2000s, such as Julia Roberts and George Clooney to Sandra Bullock and Jennifer Lopez, who have returned to the scene with romantic comedies, and this article discusses why such a trend has started in Hollywood cinema.

BingMag.com Why have romantic comedies brought back the stars of 20 years ago?

Welcome to Noticed, the cultural trends column in Vox magazine. Recently, there is a trend that you can see everywhere. Let us explain to you. First of all, what is this trend? Romantic, low-value and low-budget comedies that we no longer had the eyes to see are back in theaters. Now the twist of the story is that all those actors who used to play in this style of movies and these movies were regularly on the cinema screens, have come back and taken over this genre. The stars of the 1990s and 2000s, such as Julia Roberts and George Clooney to Sandra Bullock and Jennifer Lopez, who have returned to the scene with romantic comedies, and this article discusses why such a trend has started in Hollywood cinema.

Where can you see these romantic comedies?

BingMag.com Why have romantic comedies brought back the stars of 20 years ago?

Currently, you can George Clooney and Julia Watch Roberts flirt, fall in love, and dance like crazy in Ticket to Paradise. In the movie, Julia Roberts performs a masterful dance with all her heart. Earlier this year, Sandra Bullock appeared on the movie screens with the movie "The Lost City". In 2018, Keanu Reeves and Winona Ryder faced each other in the movie "Destination Wedding". Jennifer Lopez, who is not successful in any field, has acted in two films in the same genre, which will be released eleven months apart. One of them is the movie "Marry Me" (Marry Me) produced last February, in which he co-starred with Owen Wilson, and the other is the movie "Shotgun Wedding" (Shotgun Wedding) starring Josh Duhamel, which will be released next January; It's no surprise that Ms. Lopez ironically reunited with her long-lost childhood sweetheart Ben Affleck in two wedding-themed movies this year.

What made these movies so popular?

BingMag.com Why have romantic comedies brought back the stars of 20 years ago?

It was in the decade of 2010 that this style of low-budget films gradually disappeared from Hollywood. In the past, these films for adults, which were about love, justice and the American way of life, were the main focus of business in the cinema. Since there were no expensive stunts and explosives in these films, they relied on the power of their stars to attract the audience. In the 1990s, when you went to the cinema, you probably went to the screens for the charisma and attraction of a movie star; Like the bright smile of Julia Roberts or the charm of George Clooney's Cary Grantwar!

When the movie business was under pressure from two factors, one was the financial crisis of 2008 and the other was the rise of streamers (online streaming services), other studios Low-budget films did not rely. Instead, they decided to focus their energies on blockbusters full of superheroes and CGI technology, leaving little room for prestigious Bob Mill Oscars and independent art films. The simple, reliable charms of low-budget films have also been transferred to television altogether, or have gone straight from cinema screens to streamers.

However, none of these new formats, namely superhero films, prestige films Or TV series were not suitable for making a movie star in its traditional form. Actors are not so important in superhero movies; Important is the IP related to them in the film. Television creates a sense of simple, unadulterated intimacy between audience and actor that doesn't necessarily lead to box office success in cinema.

It seems that prestige films can still outwit romantic comedies after the gradual death of the genre. In the 2000s, erase stars like Jennifer Lawrence or Anya Taylor-Joy; In this way, our new female stars don't have much desire to reprise their roles in these movies. A new generation of romantic comedy actors, like Zoe Deutch, are limited to online streaming services.

All of this means that if a studio wants a low-budget romantic comedy again, Make it, there are few movie stars who are available to act in it. Without the presence of a real star in the lead role, the release of a medium-budget film in theaters cannot be justified. People will not go to the cinema to watch such a movie; Especially when they can curl up at home on their couches watching Hallmark Christmas romantic comedies. As a result, the solution that studio executives came up with was to go to the previous generation of movie stars. Perhaps in the history of movie stars, these stars are especially suited to return to their former bastions of colorful and mediocre filmmaking.

Today's stars have access to what we euphemistically call "anti-aging technologies"; Things like diet Professional food, exercise and skin care that everyone admits to; Likewise, other aids such as the use of plastic surgery and steroids remain hidden. These mysterious and hidden arts allow Clooney to take off his shirt in front of the camera at the age of sixty-one, and Roberts to wear a swimsuit at the age of fifty-four without shocking the ageist and pretentious American audience. After all, Clooney and Roberts don't look like other middle-aged people. They look like movie stars.

So, when you watch one of the newer romantic comedies made in the style of those years, you don't usually see a romantic comedy where, like the Nancy Meyers movies, part of its appeal is that it's old. love the story; Instead, it's just like the movies that the American audience, and indeed the world, thanks to Hollywood's massive and monopolistic advertising, grew up with, comedies that are still shown every year at Christmas time or on an autumn night or when you want to be around the corner. Get cozy, you're watching. In short, they're still the same movies, and even their stars haven't changed!

Mid-budget movies may never regain the popular culture popularity they did in the 1990s. Cinemas now belong to superheroes, to costumes and comic books, and to major cinematic crossover events. But at least in these few years we can go back to the cinemas and once again dream of receiving an email, referring to the romantic comedy movie "You've Got Mail".

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