Usually, it is not easy to get the sensitive information of the online streaming platforms, such as the number of viewers of the displayed works, but with all this, it seems that recently the new movies of the streaming platforms have been able to record unique records.
Although these services do not provide numbers like the box office or television ratings as the amount of their audience, but the information provided by streaming services such as Netflix in relation to the films that have been released by them. It shows that the audience of these services has grown significantly. Although the question arises, to what extent can the claims of these services be true? The most expensive Netflix movie is repetitive and boring
When films are released in cinemas, the revenue from the purchase of each ticket is reported as box office revenue, while polls and ratings such as Nielsen, indices There are constants that show which TV shows people watch the most. Even the home release of movies and series and pay-per-view are considered measurable metrics that show the financial success of the respective medium. But now with the advent of streaming service, the information about the number of viewers can only be measured by the streaming platforms themselves, although due to the lack of transparency in this field or the limited data provided, it cannot be understood that these reports provided by the streaming services How true are they? Recently, these services have claimed that streaming movies that have just been released have been able to break viewership records and become extremely popular. It is the new movies that break the records, I believe, especially considering that these data are not so documented and there is no specific reason and evidence for them. There are many factors that play a role in streaming performance, so this article is dedicated to why these services make such a claim and to what extent this claim can be true.
Information about streaming services Most of the
time they are not very substantiated. They don't report viewers for
every movie, the numbers that are reported can have a lot of small
and large errors, for example Netflix counts any view longer than 2
minutes as a movie watch. Other third-party providers also provide
information regarding streaming statistics, but these
statistics cannot be guaranteed to be authentic. Companies like
Pratt Analytics compile detailed reports on each piece of
But most of this information is based on interactions on social media and other factors, while others like Samba TV count viewership. Estimates are based on specific consumers or smart TVs included in the Samba dataset. But what is clear is that these data are not a good indicator for evaluating the popularity of a movie, and in fact, considering a small sample, it cannot be said that this sample is representative of the entire audience.
Even if this Even if streaming services have a more transparent performance, it will still be difficult to measure how a piece of content is performing and compare it to content on other platforms, as they all have different subscriber bases and different content libraries. While box office data pretty clearly shows how a movie is doing in a given market, it's different for streaming services. For example, when platforms like Hulu have less than 50 million subscribers and Netflix has more than 220 million subscribers, one cannot judge their data in the same way.
Benefits of the growth of streaming platforms
Not only does each streaming platform have a different number of subscribers, but these bases grow rapidly and They grow and their data changes over time. For example, Netflix had about 37 million subscribers in 2020, but added 18 million subscribers to the service in just one year, which means that content on the platform can get millions of additional views compared to previous years' content.
Of course, a platform's growing number of subscribers and audiences is a good sign, but certainly the data from these platforms compares well with box office data, which provides more detail regarding release scale, audience demographics, and week-to-week performance of the film. It is not comparable. Since the only data officially reported by these streaming services is the data that makes the new content seem vastly more popular, the records will certainly go to those types of content.
Same. This is clearly visible in the limited information released about Netflix's top 10 movies, in which we can see that "Red Alert" and "Don't Look Up", both released at the end of 2021, are two of the most watched. There have been movies on this platform. However, these lists are compiled based on the audience for the first 28 days of release, so films like Martin Scorsese's three-and-a-half-hour The Irishman are placed alongside The Adam Project, which has half the running time.
More budget is spent on making new movies and series for streaming services
Even if the information about the streaming service's data is questionable, there are more logical reasons why new movies regularly break viewership records and, at best, grow the platform. While Netflix has recently been taking steps to cut costs in response to declining subscribers, many of the service's newer movies are taking on bigger budgets than before. With the growth of subscribers, streaming services allocate more budgets to their films, and even one of the former managers of Netflix has predicted that eventually these services can produce films with a budget of one billion dollars.
Currently, Netflix has a budget He spent the equivalent of $200 million on his biggest film, which featured some of the biggest stars in the world, including Dwayne Johnson, Ryan Reynolds and Gal Gadot. Additionally, the platform has hired Joe and Anthony Russo to direct The Gray Man, another $200 million-budgeted film for the streaming service. These two directors have been able to make a name for themselves in the Marvel Cinematic Universe through the two films "Avengers of Infinity War" and "Avengers of Endgame". Just like "Red Alert", the film "The Gray Man" also benefits from the presence of nurse actors such as Chris Evans, Ryan Gosling and Ana de Armas. However, a bigger budget doesn't always mean a more professional performance, and this is what the movie "Don't Look Up", which is the second most watched movie on Netflix and only spent 75 million dollars on its production, was able to prove. Although many Oscar-winning actors such as Leonardo DiCaprio, Cate Blanchett and Meryl Streep were in this film and this film was also nominated for an Oscar. Data from streaming services and reports published by these services that always claim that new movies have more audiences are not wrong at all, because more data is needed to show the growth of the streaming service and the number of viewers of a particular movie.