Why are the movies of the “Transformers” series no longer as popular as they used to be?

A long time ago, the films of the movie series "Transformers" achieved huge sales and were beloved by the audience. But now the situation has changed and this question has been created for many observers that where is the problem and what has made the works of this collection no longer be able to dominate the popular culture? Built with futuristic tools, they are like dreams come true. What was the reason for the sudden popularity of these films? Were we all on this planet waiting for a franchise that featured characters like the twins? Are we all surprised that these movies were able to tap into our imagination and use it to entertain us?

BingMag.com Why are the movies of the “Transformers” series no longer as popular as they used to be?

A long time ago, the films of the movie series "Transformers" achieved huge sales and were beloved by the audience. But now the situation has changed and this question has been created for many observers that where is the problem and what has made the works of this collection no longer be able to dominate the popular culture? Built with futuristic tools, they are like dreams come true. What was the reason for the sudden popularity of these films? Were we all on this planet waiting for a franchise that featured characters like the twins? Are we all surprised that these movies were able to tap into our imagination and use it to entertain us?

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Did the first Transformers movie cut out Arky because it was too complicated to describe a female robot character, but Bumblebee peeing in the movie didn't raise any questions in the audience's mind? These are all questions that have been on the minds of audiences for a long time, but the overall disjointed nature of these films shows us that the Transformers movies had deep-down qualities that usually cannot be seen in big-budget films. .

BingMag.com Why are the movies of the “Transformers” series no longer as popular as they used to be?

Michael Bay's "Transformers" movies are by no means a new and impressive product, but like the works They look vintage, like 1960s beach movies or Pauley Shore star vehicles. But the reasons that made this series of films popular were beyond watching fast cars or beautiful women. In addition, there are many reasons why this epic series lost its popularity with the sequel "Transformers: The Last Knight".

To understand why "Transformers" was able to initially become For a franchise title to be very popular, you have to remember when the first Transformers movie was released. In the summer of 2007, Michael Bay began his efforts to create the "Transformers" franchise. At that time, the third film of the "Spider-Man" franchise was being released, theaters were extremely crowded, and the new sequels "Harry Potter" and "Pirates of the Caribbean" had also dominated the box office.

Movies The ones we mentioned were not ordinary sequels, but films that ruled the box office in their time. But "Transformers" was a film that was able to present new visual effects, visual effects that were new to many audiences.

BingMag.com Why are the movies of the “Transformers” series no longer as popular as they used to be?

Furthermore, another special feature that "Converters" enjoyed is its connection with the popular culture of the 1980s. Just like the "Strange Things" series, which was able to become a successful series due to its connection with the 80s, because remembering such a nostalgic period can revive the same mood in the audience.

In fact, in the 2000s , many people wished that a movie could take them to the past with its sequences and scenes. Austin Powers in The Golden Member, Starsky and Hutch, and I Am Legend were just a few of the great films of the 2000s that were made with a 1970s vibe or based on sources from that era. In addition, the movie "Transformers" was able to bring the same nostalgic magic to the audience by dealing with the era after the 70s and the presence of characters such as Optimus Prime and Megatron. He also ignored the place where they lived. The first Transformers focused on a pair of teenagers, Sam Witwicky, played by Shia LaBeouf, and Michaela Bunce, played by Megan Fox, who get involved in a robotic war. The two lived in a world where giant mechanical creatures clashed with each other, so the presence of such characters along with giant mechanical creatures could definitely be interesting for the audience. While many blockbuster movies of the 2000s, such as "Lord of the Rings" or "Harry Potter", took place in fantastical worlds that were completely fictional, the "Transformers" movies wanted to remind people of the struggles of everyday life.

BingMag.com Why are the movies of the “Transformers” series no longer as popular as they used to be?

Of course, there is much debate about how believable and human the characters of Witwicki and Benz were. Additionally, not considering important roles for minorities in society, such as queer people or people of color, meant that "Transformers" was only realistic for a portion of the audience it wanted to attract. Therefore, it can be argued that this feature is one It was one of the other features that made "Transformers" different from other films of its time.

But perhaps the most important feature that made "Transformers" popular among the common people of the United States is dealing with very common details. It was American pop culture of the 2000s. Actually, Transformers didn't just focus on teenagers or cool robots. Rather, there was another story going on in the background that focused exclusively on American soldiers trying to get back home. They are portrayed as heroes throughout the film and eventually a large army of servicemen and women come together to help stop the deceptions.

BingMag.com Why are the movies of the “Transformers” series no longer as popular as they used to be?

This story fits right in with the strength of the US military after 9/11, and at the same time, American pop culture with country music, movies, TV shows, and all that. It has a place to strengthen the morale of the soldiers. Unbridled patriotism, unsurprisingly, was the focal point of most of the summer blockbusters of the 2007 decade. Spider-Man landed in front of the American flag in "Spider-Man 3", "Harry Potter and the Order of the Phoenix" relied heavily on these stories, and "Transformers" didn't just offer a series of banal, audience-friendly stories. But he also considered this deep concept. The film displayed a streak of patriotism that fit perfectly with the image of the US military in the 2000s.

In addition to all this, another aspect of the Transformers series that may not be so favorable is that they Younger viewers were driven to purchase products and toys based on the series. Although more mature viewers may find this a clichd argument and dismiss it, this is more true for younger audiences. In fact, the movie "Transformers" was able to make a deeper impact on its younger viewers and make them buy some products. Although, in some way, this movie may have also led adults to buy talking robots.

All these elements combined to make sure that "Transformers" can not only be a huge success. should be taken into account, but it can become a film that many audiences identify with. Therefore, these features made the first film able to guarantee the box office success of its next two sequels, namely "Transformers: Revenge of the Fallen" and "Transformers: Dark Half of the Moon". However, their success cannot be attributed only to the presence of self-driving robots and deceptions.

All three of the first "Transformers" movies went beyond their era, and "Dark Half of the Moon" worldwide sold more than A billion dollars arrived. Considering such sales in times when no other film could reach such a level, it seems that the series of "Transformers" films will rule the box office forever.

BingMag.com Why are the movies of the “Transformers” series no longer as popular as they used to be?

But as it was said in Prometheus: A king reigns and then dies. After "Transformers: Age of Extinction" grossed $1.1 billion worldwide in 2014, its sequel, "Transformers: The Last Knight" from 2017, only grossed $605.4 million worldwide. The world caught on and this franchise faced a sharp decline. In the end, it became clear that "The Last Knight" had lost more than 100 million dollars for Paramount Pictures, and it seems that the days when this franchise was like an endless source of income for Paramount were over. but why? What happened that caused the audience to give up on this franchise and be drawn to other films?

To begin with, it should be said that the lead role of the "Transformers" films from the Age of Extinction onwards, Kad Yegar with acting It was Mark Wahlberg. A middle-aged adult, Mark was by no means the target age range of the Transformers movies, and was a stark contrast in age to the other heroes of previous blockbusters.

Younger characters, such as Yegar's daughter or The orphan played by Isabelle Merced in The Last Knight only appeared on screen in one sequence and did not play a prominent role in the film. Therefore, it is not surprising that this series experienced a sudden downfall because initially the goal of the franchise was to attract teenagers to the film, but it seems that this franchise lost its purpose in the sequels. So when a movie centered around Bumblebee was made, it was again welcomed by audiences because they were looking for teen-friendly stories.

BingMag.com Why are the movies of the “Transformers” series no longer as popular as they used to be?

Furthermore, in 2017, popular culture was no longer looking for stories that would take people back to the 1980s. When "The Last Knight" hit the theaters, the "Stranger Things" series had already been shown and even the first movie "It" had been released before that. Therefore, the existence of all these films and series made the series "Transformers" not the only franchise that deals with the 1980s, and therefore people They had other options that they could have watched.

Furthermore, from another point of view, The Last Knight made a drastic change in the theme of the franchise and made the fans of the franchise become strangers to it. The film was primarily focused on telling stories about a secret society of humans who had been working with the mutants for a long time. Most moviegoers could ignore many things in this series of films, but the reduction of action scenes and the removal of teenage characters were things that could not be ignored.

BingMag.com Why are the movies of the “Transformers” series no longer as popular as they used to be?

In fact, by the time "The Last Knight" was released, most of the distinctive and iconic elements of the "Transformers" franchise had been exploited. In addition, the previous sequels had used iconic figures such as Grimlock, Sundew, Arcee and other famous "Transformers" figures to attract viewers, so there was no character left to attract the audience to the franchise.

In fact, the most distinctive character of "The Last Knight" was Yoni Korn, but his character could not be liked by the audience in this movie and was not welcomed by the audience. While the Marvel Cinematic Universe is constantly introducing new characters, thus keeping its regular audience loyal and attracting new ones, The Last Knight failed to add new iconic characters to the "Transformers" franchise. Therefore, it was left behind.

But perhaps the biggest change that happened in the "Transformers" franchise was that what was considered fresh and new in 2007 had become old and outdated in 2017. . In fact, the "converted" has lived his life and passed his best days in this period. In the summer of 2017, "The Last Knight" was the fifth "Transformers" sequel, hitting theaters after the first solo film "Wonder Woman" and just weeks before the historical drama Dunkirk.

BingMag.com Why are the movies of the “Transformers” series no longer as popular as they used to be?

It can't be argued that not all sequels were well-received that year, as the sixth Spider-Man film grossed over $800 million in June of the same year. . Therefore, the success of this film and many other films clearly showed how outdated the "Transformers" saga has become, and after 10 years, it can be safely said that The Last Knight reflects a franchise that has long since become a memory.

Of course, given Hollywood's desire to cash in on all its existing franchises for as long as possible, it should come as no surprise that Paramount Pictures hasn't given up on the Transformers saga. Since the 2018 Bumble Bee spin-off managed to rock the box office with a much smaller budget than its predecessors, the Transformers movies are set to return with the sequel Transformers: Rise of the Beast in June 2023. .

Only time will tell if this sequel can get the franchise back on track and regain its former financial glory. However, for now, given the above, it's understandable why audiences were first drawn to the Transformers franchise and then abandoned it.

Source: collider

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