With the end of April 1401, the case of this year's Nowruz release was closed. But it goes without saying that the situation of film sales and people's interest in cinema has largely declined, and Iranian cinema has taken a downward trend after the corona outbreak with a very steep slope. Although the release of Nowruz in the last two decades has been one of the best periods for the profit of Iranian cinema, but in the last two years, we have witnessed a sharp decline in the audience, even during the Nowruz holiday. It is not only the outbreak of Corona that has damaged the sales of Iranian cinema, but also the decisions of the Ministry of Guidance Screening Guild Council to allocate cinemas for some organic films and leave out other films on the one hand and increase the price of cinema tickets unjustly. To become one of the most important and main entertainments of the society, to be the last priorities of the cultural basket of families. At the same time, the important role of television in persuading a wider range of people to go to the cinema should not be overlooked; The role that the national media has been doing for a long time is no longer done properly and it only promotes films selectively, with short teasers. The undeniable impact of home theater platforms and the emergence of the online screening phenomenon on the path to weakening cinemas should not be forgotten.
Selling cinemas, and especially popular ones like Nowruz, is something else. This year, even with the inclusion of two comedy films in the list of works to be released on Nowruz, this old version was not very responsive. Here, with an overview of the Nowruz release sales of Iranian cinema in the last 10 years and the audience of films, we review a summary of the situation of cinema in the past decades.
- Ticket price: 3 thousand Tomans
- Winner of Nowruz screening: Dismissals 3 with sales of 4 billion and 700 million Tomans
- Audience: 1 million 567 thousand people
Nowruz screening 90 was one of the most prosperous years of cinema. In the last years of the eighties, due to political issues and the disintegration that took place in the cinematic currents, the cinema audience decreased significantly. But on Nowruz 90, with the screening of five films, "Evictions 3", "Rare Separation from Simin", "Three Degrees of Fever", "One of Us Two" and "Women Are Amazing", the audience returned to the cinemas together. It was only a few weeks ago that "Rare Separation from Simin" won the Oscar for Best Non-English Language Film, which was released in Iranian cinemas. This issue caused him to compete closely with "Evictions 3" until the end of the Nowruz holiday and then until the beginning of the next screening. Asghar Farhadi's film was ranked second in Nowruz screen sales and Massoud Dehnamaki was named the winner of Nowruz screen for the third time with a political comedy film.
- Ticket price: 6 thousand Tomans
- Nowruz screening winner: Guidance patrol 1 with sales of 1 billion and 600 million Tomans
- Audience: 267 thousand people
in the last days of March 30, Things were calm when the Nowruz screening started. The five films "Guidance Patrol", "Gold Collars", "Private", "End of Eighth Street" and "Wick and the Forehead Moon" were the works that were screened. But after a few days, and with the margins and protests that arose about the two films "Guidance Patrol" and "Private", the arts and the municipality gradually took over their cinemas from these two films, and their screening was stopped in some cities. . But with the same conditions, "Guidance Patrol", made by Saeed Soheili, was able to reach sales of over 1.5 billion Tomans in less than two weeks. Meanwhile, the political film "Golden Collars", which dealt with the events of 1988, was on the screen for a long time, and after several weeks and the end of Nowruz, it sold 2 billion copies and registered its name as the best-selling film of 1991. .
- tickets 6 thousand Tomans
- Winner of Nowruz screening: scandal with sales of 3 billion and 700 million Tomans
- Audience: 616 thousand people
Again this year, one of Masoud Dehnamaki's productions snatched the lead from the rest of the films. But there were some special events in the Nowruz release of 1992. First, after a few years, when 5 films were always considered for this period, the number of these films reached 6, and more cinemas in Tehran and other cities came to receive the audience for this Nowruz. The films "Scandal", "Rule of Accident", "Painting Pond", "Golden Regime", "Tehran 1500" and "Mr. A" were selected for Nowruz. The second special event was the inclusion of an Iranian animated film in the list of screening works, which was very well received by the audience and sold 1 billion and 500 million.
- Ticket price: 6,500 Tomans
- Winner Nowruz Screening: Sensitive Class with sales of 4 billion and 300 million Tomans
- Audience: 661,500
Despite the fact that Massoud Dehnamaki still had a film on Nowruz, he could not reach the first place and "Sensitive Class" became one of the best-selling films of that year. During this period, 4 films were screened alongside Kamal Tabrizi; "Mearajis", "Special Line", "Ch" and "With Others". One of the highlights of the Nowruz screening in 1993 was the protests of some producers over poor TV commercials and the statistics of some film offices. But in the end, according to statistics and with billions of sales of all Nowruz movies except "With Others", Nowruz 93 is one of the most popular screens of the 90s.
- Ticket price: 8 thousand Tomans
- Winner of Nowruz screening: Iran Burger with sales of 4 billion and 635 million Tomans
- Audience: 580 thousand people
94, Nowruz screening It was not successful. The sales figures may not be much different from the previous year, but the 20% increase in the price of cinema tickets indicated a decrease in the audience for Nowruz screenings. Contrary to the record set in the same period last year, the films "Absolute Rest", "Crazy Face", "Sweet Taste" and "Fox" as "Iran Burger"'s competitors did not succeed much in attracting the audience. Only "Crazy Face" helped the cinema in the Nowruz release by selling a little 2 billion.
- Ticket price: 10 thousand Tomans
- Winner of Nowruz screening: I am not Salvador with sales of 14 billion and 330 million Tomans </</li>
- Audience: 1 million 430 thousand people
Maybe it would be better to screen Nowruz 95, the title of the most exceptional screening of a recent decade There are still long lines in front of cinemas on Nowruz this year in the memories of many people. Of the six films screened during the Eid holiday, three films sold for more than 10 billion tomans, and the increase in ticket prices did not affect the audience. Of course, an important factor in the screening of Nowruz 95 was very effective and it was the promotion of movies screened in cinemas on satellite networks. A phenomenon that drew a large part of the society to the cinema and was also protested by the Ministry of Guidance. In this period, along with "I am not Salvardo", the films "50 kilos of cherries" with 13 billion and 650 million Tomans and "Forever and a Day" with 11 billion and 480 million Tomans of sales were in the next categories. "Bodyguard", "Rage and Pandemonium" and "Where are my shoes?" They were also considered by the audience in the collection and reached the highest level of total sales compared to previous years.
- Ticket price: 12 thousand Tomans
- Winner of Nowruz screening: Ershad 2 patrol with sales of 18 billion and 870 million Tomans
- Audience: 1,570,000 people
cinema ticket prices were originally supposed to increase in 1996 No, but finally, with a 20% increase, Iranian cinema entered the Nowruz screen. But the audience, who had reconciled with the cinema since 1995, remained loyal to the cinema during the screening of Nowruz 96, and again recorded one of the most prosperous Nowruzs in the cinema. Along with the second season of the movie "Guidance Patrol", Peyman Ghasemkhani's first film, "Good, Bad, Julf", was also screened on Nowruz and was the second phenomenon of Nowruz with sales of 10 billion and 500 million Tomans. "The Midday Story" also came in third with sales of 4 billion. But "Aba Jan" and "a special day" did not receive much attention.
- Ticket price: 15 thousand tomans
- Winner of Nowruz screening: confiscation with sales of 14 billion and 794 million tomans
- Audience: 987 thousand people
With the start of Nowruz in 1997, a group was added to the cinemas covering Nowruz and for the first time 7 films in the program Nowruz screens were scheduled. "Confiscation", "Looney Tunes" and "Rabbit" in the comedy genre, "Dinner Time" and "Lottery" in the drama and action genres, and "Filshah" were the acclaimed animations of last year's festival. In addition to "Confiscation", the two films "Dinner Time" and "Bee Hive" were able to reach sales of over 12 billion Tomans. But again, the increase in ticket prices had put the public's interest in cinema in a downward direction.
- Ticket price: 18 thousand Tomans
- Winner of Nowruz Screen: Six and a half meters with 27 billion and 786 million Tomans
- Audience: 1 million 540 thousand people
Despite the intensification of economic sanctions in 1997 and severe inflation, but the people in Nowruz 98 They preferred to go to the cinemas and compared to the previous year, Iqbal at the Nowruz box office grew a little. Of course, the screening of Nowruz 98 was not without margins, and the film "Rahman 1400" was brought down after three weeks due to some protests and issues that arose between the producer and Ershad. Ershad objected to the broadcast of the film's teasers on Mahurah and some of the issues raised in the film. This event made it not a top comedy after many years, and "Six and a half meters" won the Nowruz screening. Along with these two films, "Pig Gene", "Prisoners", "Gholamreza Takhti" and "White Forehead 3" were also screened. "Prisoners" was a commercial failure for Massoud Dehnamaki after years of making box office films. Contrary to expectations, the movie "Gholamreza Takhti" was not very well received. And there was practically no Nowruz screening. Several films were released, including "Exit" by Hatami Kia. Of course, only the film "Good, Bad, Kitty; "Secret Army", as the representative of Nowruz release, was released earlier than all the films and only a few days later, the national quarantine started.
- Ticket price: 30 thousand Tomans
- Winner of Nowruz screening: Khorshid with sale 1 Billion and 650 million Tomans
- Audience: 55,000 people
On Nowruz 1400, the Corona vaccine has not yet arrived in Iran It was, but with the decision of the Ministry of Guidance, the cinemas were allowed to reopen. This was at a time when only a percentage of tickets were sold to maintain social distance. In this situation, the four films "Khoon Shad", "Khorshid", "Takkhal" and "Laleh" announced their readiness for Nowruz. But most of the producers refused to show their films on Nowruz. The cinemas were empty and almost half of the people did not even know that the cinemas had been reopened in accordance with health protocols. The sales of the films, despite the tickets of 30 thousand Tomans, did not even reach one billion Tomans. On the other hand, after a few days, Nowruz screening stopped and cinemas were closed again due to the peak of the corona wave. This Bad situation remained in the cinema and unfortunately the audience has not yet fully returned to the cinemas.
- Ticket price: 45 thousand Tomans
- Winner of Nowruz screening: Dog Band with sales of 24 billion and 230 million Tomans >
- Audience: 540,000
With a large section of the community vaccinated and most cinemas opened in 1400, it was hoped that cinema conditions return to normal. Therefore, the screening of Nowruz was considered as a saving period for the economy of Iranian cinema. But in the meantime, the ticket price, which has reached 45,000 tomans, and the very Bad economic conditions that people are facing, have practically made going to the cinema an expensive pastime. In these circumstances, films such as "Mahdi's Situation", "Zero Day" and "Losing Man", which were thought to have good sales, did not reach the box office of 10 billion Tomans. The winner of the screening could not bring more than 500,000 people to cinemas across the country in one month.