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Netflix; An entertaining platform or a scary prison jar?

BingMag.com <b>Netflix;</b> An <b>entertaining</b> <b>platform</b> or a <b>scary</b> <b>prison</b> jar?

There is no doubt that in recent years, especially despite the epidemic and closure of cinemas, Netflix has become one of the great giants of the film industry. Although the platform showcases works from every genre, every filmmaker, and at every budget level, Netflix is trying to get its subscribers' attention for a longer period of time by creating a movie prison.

Despite the loss Subscribers and the recent drop in revenue in the post-epidemic world Netflix is still at the top of the stream, looking down at the world of cinema with an iron fist. In addition to the platform's major movies and series, which range from excellent to mediocre, there are an endless number of lesser-known Netflix shows and movies to watch. The question is, why are all these films and series the same?

It seems that the death of real art cinema is near; But what is the reason? In the following we will explain how the filmmaking process has changed, what Netflix's role is in these changes with its billion-dollar algorithm that constantly traps us in a cycle of what we produce, and whether we can avoid the imminent danger lurking in the cinema as Is it an art to run away?

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Uniformity of Netflix products

Netflix is not only one of the largest streaming platforms, it is also known as a film studio. In 2021 alone, Netflix has produced 129 films in a variety of genres, from the non-English language film Ramin Behrani, The White Tiger to action westerns such as The Harder They Fall, and thriller trailers such as Gerald. (Gerald's Game).

Despite the variety of genres, almost every Netflix-produced film has a similar visual and aesthetic structure to the company's creations, which can basically be labeled "Netflix." . If you look closely at Netflix movies, you will find that filming them all is very smooth. Even the crisis that made a name for itself by making light and realistic dramas has surrendered to Netflix's clean, polished aesthetics. It should not be overlooked that there are films among the company's productions that were specifically made to win the Oscar and were made by great directors such as Martin Scorsese, Guillermo del Toro, and the Coen brothers.

If this Ignoring the Exceptions, Netflix has found that low contrast and glamorous soft focus are pleasing to the audience and make the viewer feel comfortable choosing Netflix products. By the same token, stories that range from good to bad and even downright horrible will seem the same, so why does Netflix continue to produce movies that are all somewhat the same?

Cinema prison Algorithm

BingMag.com <b>Netflix;</b> An <b>entertaining</b> <b>platform</b> or a <b>scary</b> <b>prison</b> jar?

The Netflix algorithm depends on your list of "watches", a list that never ends and leaves you It will involve a movie prisoner.

Netflix wants people to watch as many movies as possible. One way to encourage them to do this is to make the movies look the same so that the audience will believe that they will like all the Netflix movies offered, because it looks like a movie they have just watched. By doing so, Netflix avoids the risk of surprising your taste.

This algorithm tracks your passive and active data and sorts the movies you watch into one of its 2,000 groupings based on different tastes. To encourage you to watch more.

Receiving an offer to watch movies that remind you of your favorite movie sounds good, but can end up getting you into the same movie-watching circle. If you decide to go it cheap and risk the low bandwidth you are only fooling yourself. Because this algorithm does not allow you to explore and limits your horizons and cinematic experiences.

The limitations created by this algorithm will ultimately affect new works of art and cinema. In 2018, the selection criteria for Netflix projects were 70% based on human analysis and 30% based on data collected from user algorithms. This data includes what users have watched and how long they have watched each movie. In fact, instead of chasing films whose stories are naturally shaped by the popular culture of the society, a computer appears in the role of the narrator and what we We want to interpret; Not that creative stories evoke an emotional response from the viewer. There is no innovation or risk in creating algorithmic stories, and this type of commercial filmmaking survives by attracting attention with concentrated special effects, fast laser editing sections, and assuming that we are only interested in watching what we have already seen.

Most filmmakers who are creating new art incorporate old-fashioned art styles into their work, destroying established works that the cultural group recognizes as good, and creating truly innovative works that It pushes the main ideas beyond their boundaries. Filmmaking and creative minds in general are always inspired by each other to make good works in this postmodern world, but giving high status and superior value to new innovations can create a host of similar styles.

On the verge of entering Cinematic Hell

BingMag.com <b>Netflix;</b> An <b>entertaining</b> <b>platform</b> or a <b>scary</b> <b>prison</b> jar?

Demand for new films has skyrocketed. As movie and TV viewers, we want to watch more and more, and Netflix is here to meet that demand.

There is always the fact that some movie productions are classified as art and others Are that despite being nonsense, we passively enjoy it. Netflix has also become a platform that prefers quantity over quality. Netflix CEO Ted Sarandos has said that when critics talk about specific audiences that care about whether a movie is good or bad, they are not the general public. If, in Sarandos' view, the public does not care about quality, then why does Netflix bother to make quality films?

Critics do not look at the art of cinema. People just want more content to watch without being deeply involved with the film, unknowingly losing more control and flexibility.

If we are afraid to discover something new or about Criticizing what we watch, we are caught in a cycle of "safe cinema" that is not really safe at all, but restrictive.

Not that simple, passive watching is always bad. We all have movies and TV series that are our safe haven and we like to watch them over and over again. But passive watching should not be all we want from cinema. When we do not actively watch, we are actually sending the message to studios and film production companies that entertainment is all we want and desire, regardless of its quality. In this case, the production of creative films has stopped and the cinema that remains is a film that has been produced over and over again in various forms.

Source: No Film School <// a>

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