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How did Pixar betray its beliefs and creative character?

BingMag.com <b>How</b> <b>did</b> <b>Pixar</b> <b>betray</b> its <b>beliefs</b> and <b>creative</b> character?

Pixar was the brainchild of some of the most creative minds of the 90s; For example, the late Steve Jobs, who dreamed about technology, became a major shareholder in Pixar when he invested in the company in 1986. Since then, with the help of studio executives John Lester, Pete Docter, Andrew Stanton and co-founder Edwin Catmull, Pixar has become one of the most admired animation houses in history. It was built that cherished originality and creativity and within its environment employees were treated like members of a family. It was by fostering innovation that it became one of the best and most trusted manufacturing companies of the 21st century.

Formed by the boom in digital technology at the turn of the new millennium, Pixar thrived in an era where there was a focus on money and big spending that often caused originality to be forgotten. It was with his pure technological innovation and the launch of his first and pleasant animated film, "Toy Story", that proved to have the greatest impact on the future of the industry that made its way into the new century and became the first feature film that was completely computer-generated. it was made. With the great potential of digital technology at the beginning of the 21st century frontier, Pixar moved cinema from the land of celluloid to the digital world and changed its makeup and structure forever. Granted, with a company that rose to fame with 15 years of striving for a golden age of unparalleled creative success, years that saw the release of films such as "A Bug's Life," "Monsters Company," "Finding Nemo," "The Incredibles" and "Ratatouille." " Was. Such films were not just successful children's cartoons, but they carried the spirit and energy of their age and spoke to adults who sought cinematic innovation and even sprinkled a touch of cynicism into the colorful fantasy stories, which were often accompanied by an over-emotional bliss. .

BingMag.com <b>How</b> <b>did</b> <b>Pixar</b> <b>betray</b> its <b>beliefs</b> and <b>creative</b> character?

The launch of Toy Story 1995 It was the digital revolution in the movie industry

Making only two sequels in this 15-year span, releasing Toy Story 2 in 1999 and Toy Story 3 in 2015, Pixar capitalized on originality and novelty. Economy preferred and with the release of each new film, he added a special innovation to the art of animation. From the meticulous technological precision in 2001's "Monsters Company" that was able to perfectly depict millions of strands of hair, to the underwater lighting methods used in 2003's "Finding Nemo", artistry was a priority. before commercial interests came into play.

The studio's policy was clear, with co-founder Ed Catmull even calling making sequels a form of bankruptcy in his 2014 book, The creative Company. He saw creativity and even added that if they become a sequel studio, the roots of the company will dry up and their death will come. So How did the studio go from making two sequels in 15 years to eight since the beginning of 2010?

Just one year after Catmull's comments in his book and nine years after Pixar's merger with Disney, he "There are major issues at Pixar that we are facing right now," Schalni said publicly. And after confirming this issue in the same article, the Disney company, which was involved in problems before, has now become a successful company. It was at the beginning of 2015 that Pixar really felt the weight of Disney's suffocation on its throat, where their morals and creative beliefs were crushed against economic profit by the heavy burden of their economic problems.

This is How Pixar suffered a lot and became one of the conventional arms of Goliath entertainment with the monopoly that exists in the modern cinema industry. By showing original experiences such as novel methods of story telling in the 2020 animation "Soul" or a revolutionary take on contemporary childhood in the animation "Redness", Pixar has undoubtedly remained a shadow of its past and with the release of the animation "Lightyear" we can seal It confirmed that in fact the remnants of the original company have dried up and died.

Source:Far Out Magazine

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