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Fall in sales of the movie "Thor: Love and Thunder" at the box office; Has the Marvel Universe declined?

BingMag.com <b>Fall</b> in <b>sales</b> of the <b>movie</b> 'Thor: <b>Love</b> and Thunder' at the <b>box</b> <b>office;</b> Has the <b>Marvel</b> <b>Universe</b> declined?

The film "Thor: Love and Thunder" has faced a sharp drop in the box office during its second week of release. Is this drop in sales considered a worrying sign for the Marvel Cinematic Universe?

The movie "Thor: Love and Thunder" has fueled the discussions about the weakness of Phase 4 of the Marvel Cinematic Universe; This movie has faced a significant drop in the second week of its release at the box office. With the end of Sega Infinity, the defeat of Thanos, and the absence of the main Avengers team, the Marvel Universe has been filled with new characters, events, and concepts. The main theme that has been presented in this world so far has been related to multiple worlds and its many dangers. However, the Marvel world in "Thor: Love and Thunder" has moved away from the multiverse and related concepts to introduce the audience to the God of Thunder and other lovely characters in this movie.

  • 12 points What you should review before seeing "Thor: Love and Thunder"
  • The third highest-grossing opening of 2022 was registered as "Thor: Love and Thunder" (box office of the week)
  • 7 The question that arises for the audience after watching the movie "Thor: Love and Thunder"

After the events of "Avengers Endgame", in the movie "Thor: Love and Thunder" the audience sees Thor who is trying to find inner peace after the world war and other things that happened and after spending some time as a guardian of the galaxy to get away from it all. But when Gor, God of Butchers, played by Christian Bale, decides to kill more gods, Thor is forced back into the game to confront him. With the help of Tessa Thompson's Valkyrie and Taika Waititi's Korg, Thor captures Red Gore to destroy him, and in doing so, encounters Jane Foster, played by Natalie Portman, but Jane has cancer. Stage 4 is in conflict, so Thor doesn't use Mjolnir to deal with him. Although the film Thor: Love and Thunder showed a huge confrontation between Jane Foster and Thor, it was not received by critics and viewers as the Marvel world thought. has received mixed reviews, and critics have criticized the lackluster story and the performances of the main actors, especially Bill and Portman, while the story, contradictory tone, and sense of humor in it have occasionally been praised by some critics. Is. However, one of the biggest weaknesses of the film "Thor: Love and Thunder" is that it could not perform as well as it should and maybe at the box office. In fact, this film did not disappoint at the box office, but it was not as good as the previous films of the Marvel Cinematic Universe, and its drop in the second weekend made the fourth phase continue to decline. So, should Marvel be worried about the performance of "Thor: Love and Thunder" at the box office?

Why "Thor: Love and Thunder" will perform at the box office

BingMag.com <b>Fall</b> in <b>sales</b> of the <b>movie</b> 'Thor: <b>Love</b> and Thunder' at the <b>box</b> <b>office;</b> Has the <b>Marvel</b> <b>Universe</b> declined?

The movie "Thor: Love and Thunder" was one of those movies of 2022 that the audience was eagerly waiting for. And therefore, it was expected to surpass "Thor Ragnarok" in its opening weekend and become the biggest film of 2022. Love and Thunder was projected to earn $140-$167 million in its opening weekend and at least $144.2 million in its opening weekend, becoming a sequel in the Thor franchise that succeeded the original film. surpass and take the rank of the 12th biggest release in the Marvel world and the third biggest release of 2022 after "Doctor Strange in the Multiverse of Madness" and "Jurassic World Domination".

But at the time of writing this article , the film "Thor: Love and Thunder" has become the seventh best-selling film of 2022 and is placed right after "Minions Rise of the Guru", "Battle at Changchine Lake 2" and "Batman". In the second weekend of its release, the film's performance at the box office can be considered disappointing. And therefore, this may cause concerns about the Marvel Cinematic Universe. Especially considering that the fourth phase has not performed as well as the previous phases.

Will the drop in sales of "Thor: Love and Thunder" fuel the downward trend of the Marvel universe?

BingMag.com <b>Fall</b> in <b>sales</b> of the <b>movie</b> 'Thor: <b>Love</b> and Thunder' at the <b>box</b> <b>office;</b> Has the <b>Marvel</b> <b>Universe</b> declined?

Unfortunately, the performance of "Thor: Love and Thunder" at the box office fell to phase 4 It fuels and finally shows that the stories of the fourth phase of the Marvel Universe are not as entertaining for the audience as before. After the massive events of Avengers: Infinity War and Avengers Endgame that set the stage for Phase 4, the Marvel Cinematic Universe is struggling with a declining Phase 4 trend. In fact, in the fourth phase, Marvel has not been able to communicate with the audience as it should, and it does not seem to have taken a clear path in terms of tone and narrative, and all these problems have caused it to receive sharp criticism from the audience. Slow down.

We can safely say that so far, all Phase 4 films have experienced a sharp drop at the box office in their second weekend of release. The trend started with "Black Widow," which dropped 68 percent in its second week, followed by "Doctor Strange in a Multiverse of Madness" with a 67 percent drop. "Thor: Love and Thunder" followed that trend with a 68% drop, grossing just $46 million in its second weekend on the big screen, though that drop didn't affect its place in the top 10. The year 2022 does not exist.

So what can be boldly pointed out is that the downward trend of phase 4 continues, because the stories cannot captivate the audience like in the past, and the opinions of the critics also affect the attitude. The audience has an impact on the movies, especially on the audience who are among the fans of the Marvel world. That is, the same studio that was able to achieve high income in the third phase with "Avengers of Infinity War" and "Avengers of Endgame". The Office Is it really a concern for the Marvel Cinematic Universe?

BingMag.com <b>Fall</b> in <b>sales</b> of the <b>movie</b> 'Thor: <b>Love</b> and Thunder' at the <b>box</b> <b>office;</b> Has the <b>Marvel</b> <b>Universe</b> declined?

Thor: Love and Thunder's sharp box office drop and overall performance isn't something that those in the Marvel Universe should worry too much about, but the truth is that people aren't as interested in Marvel stories as they used to be. Although Phase 4 has faced a lot of box office drop, many events have happened such as the corona virus epidemic and many films have been able to successfully overcome these conditions and continue to be successful, and this is promising. First of all, it should be said that the movie "Black Widow" was released in theaters after several delays due to the corona virus epidemic, but its release was supposed to cause a huge change in the box office and this movie could take the box office by itself. This did not happen. In addition, this movie was simultaneously shown on Disney Plus and many attributed its failure at the box office to this issue because this caused many illegal sites to put this movie for download. /p>

The film "Shang Chi" had a better performance at the box office and managed to maintain the first rank in its second and third weekend of release and achieved a total sale of 432.2 million dollars. Despite its mixed reviews, "The Immortals" remained in first place in its second weekend, before gradually dropping to a total of $402.1 million. The next film is "Spider-Man's No Way Home", which became the biggest success of Phase 4 and earned a total of almost 2 billion dollars, becoming the highest-grossing film of 2021 and also the sixth highest-grossing Marvel film.

Doctor Strange in Multiverse of Madness also met with mixed reactions from critics and suffered a huge box office drop in its second weekend, however, it grossed something like $1 billion and became the second highest grossing film of 2022. . Therefore, the box office performance of "Thor: Love and Thunder" should not be something that worries Marvel because this movie will definitely continue to be profitable in the future, but what should worry Marvel is the opinions of people and critics towards its movies. /p>

How much will "Thor: Love and Thunder" make?

BingMag.com <b>Fall</b> in <b>sales</b> of the <b>movie</b> 'Thor: <b>Love</b> and Thunder' at the <b>box</b> <b>office;</b> Has the <b>Marvel</b> <b>Universe</b> declined?

Even after the sharp drop in the box office and according to what has been mentioned in relation to the other films of the Marvel Cinematic Universe, "Thor: Love and Thunder" can still be a profitable movie, because the Marvel Cinematic Universe has already He was able to overcome such conditions successfully. In fact, if a movie can earn twice its production budget, it is considered a successful movie, and the budget of "Thor: Love and Thunder" is between 200 and 250 million dollars, and this movie has earned 498 million dollars at the time of writing this article.

However, another problem that the film "Thor: Love and Thunder" could face is that it will lose the main market of Hollywood films, China, because this film contains themes And it is a content that the Chinese government may not agree to release in its country. The film "Thor: Love and Thunder" managed to surpass the predictions that were made in relation to this film, which indicated that it would achieve an income of about 320-330 million dollars, but it seems unlikely that it will be able to achieve a profit of 1 million dollars. slow Just like "Doctor Strange in several worlds of madness", Thor movie is also on the way to success, but the ups and downs that this movie and other movies of the Marvel world have faced have caused the Marvel officials to not think about what direction they should take. direction and what changes should be applied in their films so that their films have more audiences in the future and become more successful.


Source: screenrant

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