This year, for the first time since 2019, the box office managed to move away from the recession. The Corona epidemic closed the summer screenings of 2020, and the screenings of big films in the summer of 2021 were also canceled so that the summer of 2022 would be a truly fresh start. Cinemas were like a miracle. However, this year, enough diverse works have been released in different genres to remain optimistic about the future of the box office. Is the Marvel Universe in decline? Will Avengers: Age of Ultron and Avengers: Secret Wars break Endgame's sales record? 2020 box office: movie sales It has reached its lowest level in the last 40 years
This year, for the first time since 2019, the box office managed to move away from the recession. The Corona epidemic closed the summer screenings of 2020, and the screenings of big films in the summer of 2021 were also canceled so that the summer of 2022 would be a truly fresh start. Cinemas were like a miracle. However, this year, enough diverse works have been released in different genres to remain optimistic about the future of the box office. Is the Marvel Universe in decline?
The summer 2022 domestic box office has sold 3.3 billion dollars at the time of writing this article. This figure has decreased compared to the previous summers since 2000, but compared to the 1.76 billion dollar sales of the summer of 2021, it is a significant growth. It should also be noted that the biggest films of this season have earned more money compared to the biggest works of summer 2013 or 2015. This shows that the summer of 2022 has been overshadowed by the biggest summers of the past, not because of a lack of interest in movie releases, but because of the problems of other film studios. 2022
First of all, the good news of summer We are going in 2022. This season's $3.3 billion take can be largely attributed to Top Gun: Maverick's stunning North American box office haul, which will finish at around $700 million. No one may remember this, but before May 2022, Tom Cruise had never starred in a movie that grossed more than $235 million domestically. He has now more than tripled that figure, thanks to the huge audience interest in Maverick's latest adventures. The domestic sales of "Top Gun: Maverick" have been really impressive. The film appeared strong from the very beginning and remained at the top of the bestseller list week after week after that. With its impressive success, this work includes almost 21% of the total summer 2022 box office sales.
However, Maverick and the Marvel Cinematic Universe movies were not the only notable summer box office hits. Part of the good summer 2022 sales was due to several non-studio films exceeding all pre-release expectations at the box office. For this reason, four films without sequels were among the 10 best-selling films of summer 2022. This is the most non-sequel films in the top 10 domestic summer box office since 2010.
The best non-adaptive films of summer 2022
The biggest non-sequel was Elvis, which looks set to top $150 million domestically. Elvis' success, an incredible achievement for a musical biopic, shows that films aimed at an older audience can still draw huge audiences. "Nope" was also influential like Elvis and was the first film for people over the age of 17 to sell 100 million dollars domestically since the start of the pandemic.
The horror film "Black Phone" ( The Black Phone) also performed impressively and sold really well for a horror title. After these, we come to the movie "Where the Crawdads Sing", which probably won't be among the top 10 best-selling movies of the summer, but it can be said that it is the most important release of this season, which is a relatively low-budget adaptation of a best-selling book. It has a small number of famous actors (Reese Witherspoon is the producer of the film) and without special effects, it still drew a significant crowd. The success of this film is a great victory for dramas and a reminder to prioritize different titles in cinemas.
Helping children to increase sales
This summer was also a good season for family audiences. These target audiences have not received much attention since the start of the Corona epidemic. The movie "Minions: The Rise of Gru" (Minions: The Rise of Gru) was released at the box office after a delay of two years and attracted moviegoers from all walks of life. It looks like Gru could significantly surpass Despicable Me 2's $368 million in North America to become the biggest entry in the franchise.
Meanwhile, Lightyear It became Pixar's lowest-grossing film in North America (after Onward , of course), but it's still one of only three animated titles (along with The Rise of Gru and Sing 2) to top $100 million at the box office. America has been selling since the start of the pandemic, which is at least a bit of a damper on this failure.
Notable Box Office Absences
However, all was not well for the box office in the summer of 2022. The sharp decline in box office sales from recent summers (all but one of which grossed around $4 billion from 2007 to 2019) can be largely attributed to a lack of titles. Marvel, Blumhouse and even A24 released several movies during the busiest months of the year, but other active studios were idle in previous summers. For example, and most importantly, 20th Century Studio, which released the movie "Free Guy" last year and three movies in the summer of 2019, had only one movie ("Bob's Burgers") for this summer.
Similarly, Amazon Studios, which released films such as "Late Night", "The Big Sick" and "Love & Friendship" in theaters last summer. He had nothing to say this year. Lionsgate released five different titles in the summer of 2019, but only one title ("Fall") in the entire summer 2022 broadcast season. In addition, even the existing studios had few works, and Paramount Pictures and Warner Bros. each offered only two new titles in wide release. The lack of movies left parts of the 2022 summer calendar empty, such as the two weeks in the middle of May or almost the entire month of August. Thus, when a movie is not released in the cinema, then the audience will not come to the cinema.
One of the important factors of this problem was the severe lack of special genres and usual blockbusters of the summer. Comedies were almost entirely absent except on Easter Sunday. "Good Boys", which was released in the summer of 2019, earned more than $83 million by the end of that year, and "Book Club" nearly five times its budget of $14.1 million in the summer of 2018. had a sale Funny movies can still appeal to moviegoers, just as long as they are released and marketed. Also, the low total sales of the summer 2022 box office is due to the lack of works suitable for children. Since the start of the Corona epidemic, this crowd has gone to the cinemas many times for several different movies, but only three animated movies have been released for the audience of family works. The lack of attractive films for this key group, apart from the new Minions movie, undoubtedly contributed to the decline in sales this summer.
One of the other highlights of the summer was that Disney is no longer a guaranteed box office studio. Disney had the number one summer movie every year between 2012 and 2019 with two exceptions ("Jurassic World" in 2015 and "Wonder Woman" in 2017), and last summer with "Black Widow." continued this process. But in the summer of 2022, "Top Gun: Maverick" from Paramount Pictures topped the box office. Disney is the producer of the summer's second-biggest movie, Doctor Strange in the Multiverse of Madness, but their box office presence this season has been down compared to previous years (mainly due to disappointing Lightyear sales and the lack of a big family live action like "Aladdin").
To date, Disney has earned $978.5 million (including works from 20th Century Studios) in the first eight months of 2022, ranking third in terms of annual revenue. In 2022, it is after Universal Pictures and Paramount Pictures. This studio is more focused on the streaming world. However, the focus on that market has led to fewer theatrical releases, and as a result, the studio has lost some of its sales.